Kenneth Kronohage Email & Phone Number

Malmö, Se

MACC People's core business is Mobile Medical Service and all thereto related business that could give synergy advantages.MACC is a private healthcare consortium offering mass vaccination solutions, GP clinics, healthcare manpower supply, private ambulance service directly to the consumer (BtC) as well as State of the Art VIP medical support, plus training and education of healthcare staff.

During the five years since I founded MACC and took the role as Executive Chairman of the Board together with Rasmus Ahlin as Managing Director and 50% shareholder, it has been a marvelous journey. But sometimes very close to a very rough roller coaster ride. In vaccination, we started completely from scratch and since May 2021 we have done more than 400 000 vaccinations, more than 100 000 Covid tests, supplied tests and healthcare staff all over Europe, built up Care Team support for companies and VIPs plus established our first GP clinic in my hometown Malmö. Meanwhile during this great journey, I was also part of establishing PreMed A/S in Denmark and had to support as CFO for a while when the company grow dramatically in 2022. The year after I sold my stake in PreMed giving me enough time to fully focus on MACC’s further development including finding a strategic investor who could help us in taking MACC to its next level. We found Thomas Petersson, former CEO and former majority owner of Euro Accident, a leading Nordic Healthcare insurance company. He clearly saw the potential with MACC, acquired 40% of the shares and in August 2024 he stepped in as the largest shareholder and the new Chairman of the Board.

Strategic Consultant providing expert board-level guidance for private and public sector organisations relating to emergency medical services and public safety. Focus on EMS strategies, business development and service transformation, whilst using thought leadership, global networks (EMS providers worldwide) and visionary approach to advice on next generation solutions (EMS applications) and Integrated Real-Time Information Systems (IRIS). Benefiting from global insights, perspectives and key influencer networks.

Kolding, Danmark, Dk

Kolding, Danmark, Dk

PreMed A/S needed in its extensive growth an acting CFO very swiftly. Stepped in and provided expert board-level guidance related to accounting, payroll, CRM and supplier management. Additionally, also provided strategic guidance, thought leadership and stakeholder management expertise.

Kolding, Danmark, Dk

PreMed A/S was established in 2018 with the aim of successful bidding on public contracts within private healthcare, including the operation of community depots for mobility aids, operation of ambulance service and other public health related services.PreMed’s revenue and earnings comes directly from taxpayers publicly funded healthcare, care, and other services. Any public contract delivering an EBT (Earnings Before Taxes) above 8% will initiate a customer re-pay of the surplus above 8%.Profit re-payment will be done on an annual basis and previous year’s outcome will be disregarded regardless if it was lossmaking. PreMed’s Voluntary Profit Limitation Model (VPLM) was introduced in 2020 in Kolding Kommune for the contract regarding operation of the community depot for mobility aids. PreMed’s VPLM has been very appreciated and supported by politicians from all parties.

Headed Grupo SSG’s Global Corporate Development with the aim of enhancing both M&A and organic growth. Provided expert board-level guidance related to emergency medical services and public safety. Strategic guidance, thought leadership and stakeholder management expertise to subsidiary boards too.

Abu Dhabi, Abu Dhabi, Ae

Led comprehensive strategic, operational and service review for a private emergency ambulance provider to deliver a sustainable business model through service transformation and restructuring.EMS STRATEGY DEVELOPMENT (STRATEGIC REVIEW & GAP ANALYSIS)- Conducted in-depth strategic, operational and service review for private EMS provider- Defined sustainable business model, strategic plans, gap analysis and risk assessments- Recommended service improvements, operational plans and new capital investments- Operating licences, regulatory controls, quality management systems, contingenciesSERVICE TRANSFORMATION PROGRAMME (EMS INTEGRATION PLANS)- Recommended restructuring plans to consolidate hospital ambulance provision- Integration plans with other Group ambulance services to remove any duplication - EMS integration - frontline private ambulance operations with emergency departments- Strategy to improve operational effectiveness, process optimisation and cost efficiencies- Defined EMS governance framework (resilient policies, processes, procedures and systems)- Feasibility studies, resource allocation, staff training, recruitment needs (talent / expertise)- New equipment / capital investments (ambulances); financial models (controls / budgets)

Copenhagen Sv, Denmark , Dk

Overview of EMS service provision worldwide, including global best practice, regulatory controls and future opportunities through relationship building and engaging directly with key influencers (valuable insights, perspectives and ideas demonstrating thought leadership and subject matter expertise).GLOBAL EMERGENCY MEDICAL SERVICES DEVELOPMENT- Global insights, perspectives and though leadership on EMS service development- Global benchmarking, best practice, governance framework and regulatory controls - Led special projects to evaluate new business opportunities (Europe, Middle East, Asia)- Led Senior Business Development Managers on market entry / service delivery projects- Stakeholder management and company representation (complex inter-dependencies)- EMS service development, global excellence model, strategy roadmap (overall vision)- Long-term direction on EMS development, service provision, operational due diligence- Risk, market and competition analysis; commercial tender proposals / bid strategiesGLOBAL THOUGHT LEADERSHIP & KEY INFLUENCER NETWORK- Built strong global network of key influencers, industry contacts and policy makers- Presentations at high-level conferences, meetings and events on important topics- Subject matter expertise, emerging trends and next generation technology innovation- Advisory Board / strategic guidance - European Emergency Number Association (EENA)- Common policies, standards, regulations (public safety, quality systems, service design)- Policy development - stakeholder collaboration (knowledge sharing and best practice)- EU Policy Development - EU-wide policies with EU members and politicians in Brussels

Copenhagen Sv, Denmark , Dk

Led UK EMS strategy, commercial due diligence, business development and stakeholder engagement to raise company profile (build awareness) in a strategically important market to create further growth opportunities. Represented company at major conferences (guest speaker on key topics) and collaborated with the UK's leading ambulance representation bodies to find common approaches on EMS development strategies. UK BUSINESS DEVELOPMENT STRATEGY- Led UK business development and EMS development strategies- Led commercial due diligence; market / risk / competition analysis- M&A targets (evaluations), commercial plans, tender bid proposals- Shared common approaches with UK ambulance representation bodies- Stakeholder management / company representation (brand awareness)- £multi-million company acquisition and post-merger integration strategy- Merger integration, service transformation, restructuring, business transition - Guest speaking, thought leadership and presentations at major conferencesUK AMBULANCE REPRESENTATION BODIESAmbulance Groups - Association of Ambulance Chief Executives (AACE), The College of Paramedics, UNISON (trade union relations), the Independent Ambulance Association (IAA) and the Care Quality Commission (independent regulatory of healthcare and social services in England).

Copenhagen Sv, Denmark , Dk

Led growth strategy / EMS-related business development strategies across UK, Europe, Middle East and Asia to drive commercial opportunities, including market analysis, tender bid management and strategic plans. Successfully won major contracts in a complex environment with culturally-diverse markets, different levels of service provision and regulatory controls. GLOBAL BUSINESS DEVELOPMENT STRATEGY- Executive Committee approvals (managed board-level relationships)- Presented business cases, strategic proposals and financial models- Leadership oversight for key EMS tenders across EMEA & Asia Regions- Achieved high performance (won multi-year / £multi-million contracts)- Led commercial due diligence, tender proposals and major bid strategiesSTRATEGIC PROPOSALS / SERVICE TRANSFORMATION- Defined strategic proposals for emergency medical services (EMS) provision- Service transformation, service development (design) and feasibility studies- Organisational structures, risk assessments, financial models (calculations)- Aligned service provision to regulatory controls and local market factorsPROJECT EXECUTION & CONTRACT DELIVERY- Oversight for executive reporting, project mobilisation and business transition- Configured Project Management Team from technical, operations and logistics- Handed over EMS projects to service transformation teams (circa 500 people)- Delivered EMS contract requirements, service provision, deadlines and budgets

Gained board approval to design and implement a new best practice quality management system (QMS) and strategy roadmap to deliver service improvements, operational efficiencies, lean processes and incident reporting. Involved service development (design), best practice model, stakeholder management and introducing a new process-driven approach to quality management using lean six sigma principles.QUALITY MANAGEMENT SYSTEM (QMS)- Gained board approval on quality management system design and strategy - Impacted entire company, operations and functional areas (500 employees)- Led strategy roadmap, business case, QMS framework and implementation- Attended regular QMS Governance and Executive Management meetings- Stakeholder management - i.e. executives, major customers and politicians- QMS framework - best practice systems, policies, processes and procedures- Quality compliance - ISO 9001, ISO 14001 & OHSAS 18001 - Occupational Health standardsSERVICE DEVELOPMENT (BEST PRACTICE MODEL)- Led service design, development and implementation aligned to QMS strategy- Fully-compliant QMS system across all areas (frontline, back office, operations)- Introduced new incident reporting system to underpin EMS service provision - MI / business intelligence, audit requirements, clinical governance, KPI metrics- Resource allocation, HR / team performance, staff training, financial controlsBUSINESS DEVELOPMENT STRATEGY (EMS CONTRACTS)- Commercial due diligence, business development and market / risk analysis- Market evaluation (new entry plans); tender proposals (led critical calculations)- Commercial tender oversight (EMS contracts) and dealt with country managers

Led regional strategy / restructuring plans to consolidate 3 private ambulance companies into a new single business entity with a clearly defined operating model to deliver capability development and operational / cost efficiencies. Led services transformation (integration) of private ambulance companies to improve service provision, operations and processes via team restructuring, organisational development and TUPE transfers.EMERGENCY SERVICES EXPERIENCE (SWEDEN) - NURSE ANAESTHETIST (Hospital & Emergency Rapid Response Car) - PARAMEDIC SUPERVISOR & STATION MANAGER (Emergency Ambulance Service)- RETAINED FIRE-FIGHTER (Municipality Fire Service)

Malmo, Skane County, Se

Performing anesthesia at operating theater and manning emergency response cars.

Supervisor and Station Manager for Emergency Ambulance in Burlöv. Worked as retained firefighter too.

Master’S Degree, Anesthesia

Bachelor’S Degree, Nursing, Anesthesia