Anna Kroon Email & Phone Number

Amsterdam, Nh, Nl

Amsterdam, Noord-Holland, Nederland

Serviceplan Group is one of the largest independent advertising agencies in Europe, with headquarters in Munich, Germany. The group operates in more than 35 countries and offers a full range of advertising and marketing services, including brand strategy, creative campaigns, digital solutions, media planning, and PR. Serviceplan Group also has a strong focus on innovation and is known for its integrated and cross-media approach to marketing communication.As a digital communication consultant at Serviceplan Group in the Netherlands, my primary tasks involve advising clients on effective digital communication strategies, developing and implementing digital marketing campaigns, analyzing campaign performance, and optimizing campaigns for better results. I also work closely with cross-functional teams to ensure seamless execution of campaigns and use my expertise in the latest digital technologies to stay ahead of industry trends and provide innovative solutions for clients.

Amsterdam En Omgeving

America Today is a Dutch-born brand inspired by the American lifestyle. There are over 70 stores and a webshop in the Netherlands, Belgium and Germany. America Today is part of COOLinvestments and sharing the head office with MS Mode and CoolCat.As a skilled digital marketer, I identified, optimized, and managed various digital marketing channels, including Paid Social, SEA, SEO, Affiliate Marketing, and Market Places advertising. I managed monthly budgets to align with KPIs, forecasts, and business objectives. I continuously explored and tested new growth opportunities to improve performance and bring in more happy customers. I was responsible for setting up, managing, and optimizing paid campaigns, with a keen eye for reporting on their performance. It was exciting to monitor and analyze our digital marketing channels, then report to the management team with clear and feasible proposals for improvement. I provided crucial information to the E-commerce and Marketing team, helping them make informed decisions for our online store.

Amsterdam En Omgeving

CoolCat is a webshop where you will find cool children's clothing for boys and girls. CoolCat is distinguished by it’s unique style, striking prints and cool details at an affordable price. Until a few years ago, CoolCat was a fashion retailer for teenagers with stores in the Netherlands, Belgium, France and Luxembourg. But right now their main focus is children's clothing with a webshop in the Netherlands and Belgium. CoolCat is part of COOLinvestments and sharing the head office with America Today and MS Mode.As a skilled digital marketer, I identified, optimized, and managed various digital marketing channels, including Paid Social, SEA, SEO, Affiliate Marketing, and Market Places advertising. I managed monthly budgets to align with KPIs, forecasts, and business objectives. I continuously explored and tested new growth opportunities to improve performance and bring in more happy customers. I was responsible for setting up, managing, and optimizing paid campaigns, with a keen eye for reporting on their performance. It was exciting to monitor and analyze our digital marketing channels, then report to the management team with clear and feasible proposals for improvement. I provided crucial information to the E-commerce and Marketing team, helping them make informed decisions for our online store.

Amsterdam En Omgeving

MS Mode is the number 1 in the field of curvy fashion and an international fashion brand with more than 220 stores and a webshop in Europe. MS Mode is part of COOLinvestments and sharing the head office with America Today and CoolCat.As a skilled digital marketer, I identified, optimized, and managed various digital marketing channels, including Paid Social, SEA, SEO, Affiliate Marketing, and Market Places advertising. I managed monthly budgets to align with KPIs, forecasts, and business objectives. I continuously explored and tested new growth opportunities to improve performance and bring in more happy customers. I was responsible for setting up, managing, and optimizing paid campaigns, with a keen eye for reporting on their performance. It was exciting to monitor and analyze our digital marketing channels, then report to the management team with clear and feasible proposals for improvement. I provided crucial information to the E-commerce and Marketing team, helping them make informed decisions for our online store.

Leiden, Zuid-Holland, Nederland

As a Growth Hacking Trainee at Olifant Media, I was part of a team of digital marketing enthusiasts committed to delivering exceptional results for clients across the Netherlands. My role involved managing multiple high-quality campaigns and ensuring they were optimized for success.My day-to-day responsibilities included conducting thorough keyword research, creating Google Ads campaigns, and implementing Google Analytics and Tag Manager to track and optimize campaign performance. In addition, I advised clients on SEO and CRO strategies to improve their website's overall performance and crafted compelling proposals for prospects.Working alongside a brilliant team, I had the opportunity to contribute to some fantastic campaigns and deliver exceptional results for our clients. My time at Olifant Media was both exciting and rewarding, and I'm proud to have been part of a company that values creativity, innovation and delivering excellence.

Amsterdam En Omgeving, Nederland

At The Talent Institute, I had the privilege of being part of a program that empowered young professionals like me to develop cutting-edge digital skills and mindset to drive innovation and growth. The Talent Institute is dedicated to sourcing the best talent, immersing them in the latest digital skills, and connecting them with some of the finest start-ups, scale-ups, and corporates through their extensive network.During the six-month program, I was exposed to a broad range of Growth Hacking skills and tools, including Lean-Startup, Growth-Hacking Framework, Experiment Design, Google Analytics, Tag Manager, A/B-Testing, SEO, SEA, CRO, UX/UI Principles, HTML/CSS, Social Media (Ads), E-Mail Marketing, AI, Persuasion and creating dashboards. Through this experience, I gained a deep understanding of how these skills and tools can be leveraged to drive growth and innovation for businesses.I had the opportunity to apply my newly acquired knowledge during my traineeship at Olifant Media, where I worked on several campaigns and applied my Growth Hacking expertise to help our clients achieve their business goals. The program at The Talent Institute was an incredible opportunity for me to grow and develop as a professional, and I am grateful for the experience and skills that I gained during my time there. Being part of the ​‘We Empower Innovators’ Network, which includes Startupbootcamp and Innoleaps, made the experience even more valuable as I was part of a leading global start-up and innovation ecosystem.

Amsterdam En Omgeving, Nederland

People’s Place is part of the hospitality and event departement of PVH Corp. (Tommy Hilfiger and Calvin Klein)

Hilversum, Provincie Noord-Holland, Nederland

At MediaMonks, I had the privilege of being part of a global creative production partner that works with the world's leading agencies, biggest brands and innovative media and technology companies. They are known for turning ideas and strategies into award-winning campaigns, film, content, products and platforms, with a team of 900+ Monks located in 10 offices around the world (2017).During my internship, I was given the responsibility of analyzing data and information, conducting research, and providing valuable insights that could shape the digital strategy of various projects, brands, and pitches.I also had the opportunity to participate in client meetings, where I collaborated with the team to develop digital strategy propositions that could drive growth and innovation for the brands we were working with. The experience at MediaMonks was incredibly rewarding, as I had the opportunity to work with a team of talented individuals who were dedicated to delivering exceptional results for their clients. I learned a lot about the importance of data-driven decision making, research methodologies, and effective communication skills, which have been invaluable in my professional career.

Amsterdam En Omgeving, Nederland

At Albert Heijn, the leading food retailer in the Netherlands owned by Ahold Delhaize, I had the privilege of serving millions of customers by bringing them good, safe, sustainable and healthy food every day. As a team lead, I played a critical role in ensuring that my team was functioning at its best.I was responsible for managing all aspects of the department, including motivating my team, ensuring good cooperation, smoothening processes, hiring and training new employees, recognizing talent within my team, and ensuring personal growth and development of myself and my team members. I led by example and provided guidance and support to help my team members achieve their goals.I worked closely with other teams within the store to ensure that we were working collaboratively to achieve our shared goals. This experience taught me valuable leadership skills, including effective communication, problem-solving, and team-building, which have been invaluable in my professional career.

Amsterdam En Omgeving, Nederland

At DTT, an Amsterdam-based software development company with a solid marketing background, I had the opportunity to work on a perfect mix of technology, strategy, and creativity. As a member of the marketing team, I was responsible for developing online marketing strategies, conducting market and competition analysis, and analysing data.In addition to these activities, I also wrote search engine friendly texts, advised on social media, and promoted and developed marketing materials for clients. Writing blog posts and testing apps were also part of my responsibilities.I was fortunate to work with a talented and dedicated team of professionals who were committed to creating high-quality products that meet the needs of clients. My experience at DTT taught me valuable skills in online marketing, including digital strategies, data analysis, and content creation. I also gained valuable experience in quality assurance by testing apps.Overall, my time at DTT was an enriching and rewarding experience that allowed me to develop my skills in a dynamic and challenging environment.

Bachelor Of Arts, | Media, Information And Communication

Bachelor Of Laws

Propaedeutic Diploma

Senior General Secondary Education, Economy And Society