Kurt Rosdahl Email and Phone Number
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I am an experienced marketing leader who is a strategic and creative thinker recognized for driving business results with innovative brand building ideas. I am a strong leader who gets the best out of individuals and teams, while partnering effectively across all levels and functions to deliver results.I have agency and client side experience across the U.S. and international markets. I have led cross-functional teams, leveraged the marketing spectrum (paid, owned, and earned) to bring ideas to life: advertising, digital, social, promotion, partnerships, sponsorships, public relations, shopper, cause, and experiential marketing.I thrive working on teams that are collaborative, passionate, creative, and have a desire to win. Expertise:- Strategic Planning- Brand Communication- Promotion / Engagement- International Marketing- Analytics- Strategic Partnerships / Licensing- Sports Marketing- Cause Marketing- International Training- Creative Direction- Agency Management- Experiential Marketing / Sampling- Incentives / Price Promotion / Coupons- Business Development- Shopper Marketing- Sponsorship- Digital & Social MarketingFor getting in touch with Kurt Rosdahl:e-mail:
Nordeast Marketing Group, Inc.
View- Website:
- nordeast.com
- Employees:
- 9
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Account DirectorNordeast Marketing Group, Inc. 2020 - PresentGreater Minneapolis-St. Paul AreaLeading campaign development integrated across omni-channels (website, social media, shopper, e-commerce, content, and influencers) from strategic marketing plans, campaign development, execution and campaign measurement.
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Director Of Client ServicesGeometry Global 2017 - 2019Greater Minneapolis-St. Paul AreaLed General Mills national activation campaigns for the agency including digital, social, content-rich influencer, and in-store. Led the new business development for the Minneapolis office. Provided organizational shopper marketing leadership to account teams.Key Achievements: -Delivered $40M incremental sales by developing the national launch plan for new Churros Cinnamon Toast Crunch cereal-Drove $500K incremental agency revenue by developing and leading first ever new business plan working with CRM-Gained $250K of incremental agency revenue by growing the General Mills business -
Senior Manager, International Marketing ExcellenceGeneral Mills 2014 - 2016Greater Minneapolis-St. Paul AreaLed learning and development for the international marketing community; 300+ marketers across 50+ markets. Provided thought leadership in the content, design, development and delivery of the trainings from on-demand to in-person facilitated workshops. Key Achievements: -Received feedback of very good or higher from 95% of participants, by designing, developing, and facilitating a global 3-day brand building course, customized for the international marketer, a participant-centered training approach -Improved program participation and implementation, increased regional global training input, improved best practice sharing, increased awareness of available training resources through implementing an International Marketing Training Council -Increased concept adoption by creating Marketing Circle of Champions where subject matter experts spoke on relevant topics and answered questions delivered worldwide in a webinar format-Drove double digit engagement rates by developing content strategy plan behind Old El Paso (special project) -
Senior Marketing Manager, Promotions- Cereal Partners WorldwideCereal Partners Worldwide (Nestlé & General Mills Joint Venture) 2010 - 2014Lausanne Area, SwitzerlandLed global consumer promotion marketing team, delivering the strategy, partner negotiations, campaign development, consumer communications (packaging, TVC, POS, digital and social channels), campaign measurement, managed promotion P&L, management of 6 agencies, and annual budget of $17M. Key Achievements:-Drove 32% lifts (average), .64 ROIs (average), strongest in the organization, and $93M net sales annually by delivering consumer promotional campaigns in 7 regions and more than 130 markets on 100M packages-Delivered double digit lifts around the world (i.e. Brazil 16%, & Spain 31%) by developing fully integrated Fitness Cereal Healthy Cooking campaign, using a powerful insight, and the marketing spectrum (package, TVC, content for digital & social) -Doubled reach, tripled ROI by leading first-ever global Facebook campaign behind the Fitness Flat Belly promotion-Increased double digit regional support by developing first ever digital tool kit (Facebook, Instagram, banner ads) supporting each campaign with approved content-Led 120% increase in regional commitments (record level), by planning and negotiating kid promotion line-up with best-in- class kid equities (Star Wars, Minions, Angry Birds, and RIO)-Delivered 38% lifts, by securing the rights globally to Star Wars: The Force Awakens, fourth largest grossing film of all time and developed the integrated promotional campaign along with the retail scaled events; Helped the USRO obtain rights
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Integrated Marketing Communication Manager- Cereal DivisionGeneral Mills 2007 - 2010Greater Minneapolis-St. Paul AreaLed the campaign development integrated across the marketing spectrum (advertising, promotion, in-store, PR, social and digital content, email, influencer, and events) from strategic marketing plans, campaign development based on insights, execution, partnership development, and campaign measurement. Supported the marketing efforts of the Strategic Growth Channels team for Walmart, Costco, and Target. Managed cross-functional team, multiple agency partners and consumer budget in excess of $20M. Key Achievements: -Drove more than 10% lifts and 600M media impressions by customizing Cheerios Spoonfuls of Stories literacy campaign; Included 5M in-packed books, New Author Contest, Book Donation Challenge, and NASCAR integration -Gained 9% penetration with new mom and Hispanic households through developing and leading fully integrated “Bright Mornings” campaign, a strategic partnership with P&G Pampers and Cheerios-Delivered 1.3 points of penetration with boomers, 17% volume growth, and 385M participants by developing fully integrated Cheerios 4 & 6 Challenge-Drove 500K email sign-ups by developing an online sampling program
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Marketing Promotion Manager- Yoplait & Pillsbury DivisionsGeneral Mills 2001 - 2006Greater Minneapolis-St. Paul AreaDeveloped promotional campaigns that built awareness, deepened engagement, and drove conversion with target audiences. This included strategic planning, partnership negotiation, (i.e., Disney, NASCAR) and consumer communication efforts (packaging, TVC, and POS). Managed multiple agency partners and a consumer budget of more than $10M. Key Achievements: -Drove 6% sales increase over previous year, household participation +18%, retail participation +110% (all records) by leading and expanding Yoplait’s Save Lids to Save Lives marketing campaign and National Presenting Sponsorship of Susan G Komen Race for the Cure events and retail activations-Delivered $900K annual cost savings by developing new Race For The Cure event strategy (115 races) -Drove Grands! volume lifts of 14%, .96 ROI,192K incremental cases by creating Big Breakfast-Free Egg giveaway-Secured 150K incremental EQCs and 4 SKUs of distribution gains by creating NASCAR racetrack experiential events
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Managing DirectorRyan Partnership (Marketing Agency) 1998 - 2001Greater Minneapolis-St. Paul AreaRyan Partnership’s Minneapolis Management team member involved in all agency decisions. Led an account and creative team that supported the Pillsbury business portfolio of 7 brands. Responsible for strategic planning, execution, analysis and a $23M total consumer budget. Participated in agency strategy development and client management with significant financial accountability.
Kurt Rosdahl Skills
Kurt Rosdahl Education Details
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Marketing/Marketing Management, General -
Certified Digital Marketing Professional
Frequently Asked Questions about Kurt Rosdahl
What company does Kurt Rosdahl work for?
Kurt Rosdahl works for Nordeast Marketing Group, Inc.
What is Kurt Rosdahl's role at the current company?
Kurt Rosdahl's current role is Experienced Marketing Leader | Marketing Engagement Professional | Brand Builder.
What is Kurt Rosdahl's email address?
Kurt Rosdahl's email address is km****@****msn.com
What is Kurt Rosdahl's direct phone number?
Kurt Rosdahl's direct phone number is +161272*****
What schools did Kurt Rosdahl attend?
Kurt Rosdahl attended University Of St. Thomas - Opus College Of Business, St. Olaf College, University Of St. Thomas - Opus College Of Business.
What skills is Kurt Rosdahl known for?
Kurt Rosdahl has skills like Marketing Strategy, Brand Management, Marketing, Brand Development, Shopper Marketing, Digital Marketing, Consumer Products, Integrated Marketing, International Marketing, Promotion, Strategic Partnerships, Cross Functional Team Leadership.
Who are Kurt Rosdahl's colleagues?
Kurt Rosdahl's colleagues are Aster See, Charlie Callahan, Sami Tomczak, Jay Walsh, Joe Robinson, Sebastian Toader, Patrick Weld.
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