Kurt Rosdahl Email & Phone Number

Greater Minneapolis-St. Paul Area

Leading campaign development integrated across omni-channels (website, social media, shopper, e-commerce, content, and influencers) from strategic marketing plans, campaign development, execution and campaign measurement.

Greater Minneapolis-St. Paul Area

Led General Mills national activation campaigns for the agency including digital, social, content-rich influencer, and in-store. Led the new business development for the Minneapolis office. Provided organizational shopper marketing leadership to account teams.Key Achievements: -Delivered $40M incremental sales by developing the national launch plan for new Churros Cinnamon Toast Crunch cereal-Drove $500K incremental agency revenue by developing and leading first ever new business plan working with CRM-Gained $250K of incremental agency revenue by growing the General Mills business

Greater Minneapolis-St. Paul Area

Led learning and development for the international marketing community; 300+ marketers across 50+ markets. Provided thought leadership in the content, design, development and delivery of the trainings from on-demand to in-person facilitated workshops. Key Achievements: -Received feedback of very good or higher from 95% of participants, by designing, developing, and facilitating a global 3-day brand building course, customized for the international marketer, a participant-centered training approach -Improved program participation and implementation, increased regional global training input, improved best practice sharing, increased awareness of available training resources through implementing an International Marketing Training Council -Increased concept adoption by creating Marketing Circle of Champions where subject matter experts spoke on relevant topics and answered questions delivered worldwide in a webinar format-Drove double digit engagement rates by developing content strategy plan behind Old El Paso (special project)

Lausanne Area, Switzerland

Led global consumer promotion marketing team, delivering the strategy, partner negotiations, campaign development, consumer communications (packaging, TVC, POS, digital and social channels), campaign measurement, managed promotion P&L, management of 6 agencies, and annual budget of $17M. Key Achievements:-Drove 32% lifts (average), .64 ROIs (average), strongest in the organization, and $93M net sales annually by delivering consumer promotional campaigns in 7 regions and more than 130 markets on 100M packages-Delivered double digit lifts around the world (i.e. Brazil 16%, & Spain 31%) by developing fully integrated Fitness Cereal Healthy Cooking campaign, using a powerful insight, and the marketing spectrum (package, TVC, content for digital & social) -Doubled reach, tripled ROI by leading first-ever global Facebook campaign behind the Fitness Flat Belly promotion-Increased double digit regional support by developing first ever digital tool kit (Facebook, Instagram, banner ads) supporting each campaign with approved content-Led 120% increase in regional commitments (record level), by planning and negotiating kid promotion line-up with best-in- class kid equities (Star Wars, Minions, Angry Birds, and RIO)-Delivered 38% lifts, by securing the rights globally to Star Wars: The Force Awakens, fourth largest grossing film of all time and developed the integrated promotional campaign along with the retail scaled events; Helped the USRO obtain rights

Greater Minneapolis-St. Paul Area

Led the campaign development integrated across the marketing spectrum (advertising, promotion, in-store, PR, social and digital content, email, influencer, and events) from strategic marketing plans, campaign development based on insights, execution, partnership development, and campaign measurement. Supported the marketing efforts of the Strategic Growth Channels team for Walmart, Costco, and Target. Managed cross-functional team, multiple agency partners and consumer budget in excess of $20M. Key Achievements: -Drove more than 10% lifts and 600M media impressions by customizing Cheerios Spoonfuls of Stories literacy campaign; Included 5M in-packed books, New Author Contest, Book Donation Challenge, and NASCAR integration -Gained 9% penetration with new mom and Hispanic households through developing and leading fully integrated “Bright Mornings” campaign, a strategic partnership with P&G Pampers and Cheerios-Delivered 1.3 points of penetration with boomers, 17% volume growth, and 385M participants by developing fully integrated Cheerios 4 & 6 Challenge-Drove 500K email sign-ups by developing an online sampling program

Greater Minneapolis-St. Paul Area

Developed promotional campaigns that built awareness, deepened engagement, and drove conversion with target audiences. This included strategic planning, partnership negotiation, (i.e., Disney, NASCAR) and consumer communication efforts (packaging, TVC, and POS). Managed multiple agency partners and a consumer budget of more than $10M. Key Achievements: -Drove 6% sales increase over previous year, household participation +18%, retail participation +110% (all records) by leading and expanding Yoplait’s Save Lids to Save Lives marketing campaign and National Presenting Sponsorship of Susan G Komen Race for the Cure events and retail activations-Delivered $900K annual cost savings by developing new Race For The Cure event strategy (115 races) -Drove Grands! volume lifts of 14%, .96 ROI,192K incremental cases by creating Big Breakfast-Free Egg giveaway-Secured 150K incremental EQCs and 4 SKUs of distribution gains by creating NASCAR racetrack experiential events

Greater Minneapolis-St. Paul Area

Ryan Partnership’s Minneapolis Management team member involved in all agency decisions. Led an account and creative team that supported the Pillsbury business portfolio of 7 brands. Responsible for strategic planning, execution, analysis and a $23M total consumer budget. Participated in agency strategy development and client management with significant financial accountability.

Master Of Business Administration (M.B.A.), Marketing

Bachelor Of Arts (B.A.) In Economics, Marketing/Marketing Management, General

Certified Digital Marketing Professional