Art Director / Graphic Designer / Brand Consultant• Emirates Autism Society and Autism Support Network, UAE• Children’s Hope India, Inc., U.S.A.• The Little Casting Studio, U.K.• Sheelan Architects & Interior Design (Firas Engineering), UAE• Dr. Dipesh Chaudhury Neuroscience Laboratories, New York University Abu Dhabi, UAE

I effectively managed a team of art directors, interactive/user experience designers, production specialists, freelance designers as well as copy writers establishing the creative vision behind the entire portfolio of Dow Jones products, which includes the digital and print editions of The Wall Street Journal, WSJ Magazine, Barron’s, DJX, MarketWatch, SmartMoney, Factiva, Dow Jones Risk & Compliance, Financial News to name a few. I collaborated with our teams in Europe and Asia to create a… Show more I effectively managed a team of art directors, interactive/user experience designers, production specialists, freelance designers as well as copy writers establishing the creative vision behind the entire portfolio of Dow Jones products, which includes the digital and print editions of The Wall Street Journal, WSJ Magazine, Barron’s, DJX, MarketWatch, SmartMoney, Factiva, Dow Jones Risk & Compliance, Financial News to name a few. I collaborated with our teams in Europe and Asia to create a truly global creative team which seamlessly shares projects, ensuring our brand message and vision is consistent. I also worked closely with our internal product managers to develop fully integrated marketing campaigns. These included but were not limited to print and digital deliverables such as user-experience design, SEM websites, with forms for tracking, online responsive banner ads, mobile optimized lead generation emails, viral and social media marketing, videos as well as print advertising campaigns, direct-mailers, event collateral, booth design, signage, brochures, programs, newsletters and infographics. Additionally, I supported the creative efforts of the WSJ circulation team with their direct marketing and point-of-sale campaigns. Played a key role in the launch of the new Dow Jones brand identity and implementation of style guidelines across the company. Worked closely with marketing executives, managed the creative direction of corporate events, ranging from the WSJ Editorial panels, to the SLA (Special Libraries Association) and Risk & Compliance Conferences across the globe. Ensured consistent brand voice and visual language throughout the company. Show less

Created an entirely new brand identity for the WSJ marketing and ad sales teams, including media kits, micro-sites, emails, sell sheets, brochures, presentations and videos etc. Worked closely with the executive team and ad agencies to successfully launch the new WSJ Weekend Edition and the redesigned compact Asia and Europe editions. This included creating profitable advertising campaigns to generate buzz and ad sales. Organized launch events and designed the new marketing collateral. Teamed… Show more Created an entirely new brand identity for the WSJ marketing and ad sales teams, including media kits, micro-sites, emails, sell sheets, brochures, presentations and videos etc. Worked closely with the executive team and ad agencies to successfully launch the new WSJ Weekend Edition and the redesigned compact Asia and Europe editions. This included creating profitable advertising campaigns to generate buzz and ad sales. Organized launch events and designed the new marketing collateral. Teamed with the renowned WSJ market research team to create, reader friendly and visually attractive market research surveys such as Corporate Perceptions, the Best Advertisements–Starch Readership books, Subscriber Studies and the Market Intelligence–Mutual Funds and ETF’s survey’s. Show less

Worked closely with the international offices to globally align the ad sales collateral. Designed a unique global media kit—used in all the international offices, which helped organize and attractively promote all the global properties which included The Wall Street Journal (Europe, Asia, Latin America), Far Eastern Economic Review, Barron’s and Vedamosti to name a few. Supported the executive management by creating compelling sales presentations, which helped win new business. Created… Show more Worked closely with the international offices to globally align the ad sales collateral. Designed a unique global media kit—used in all the international offices, which helped organize and attractively promote all the global properties which included The Wall Street Journal (Europe, Asia, Latin America), Far Eastern Economic Review, Barron’s and Vedamosti to name a few. Supported the executive management by creating compelling sales presentations, which helped win new business. Created profitable house advertising which generated ad sales. Show less

Designed visually stunning user-interfaces for e-commerce web-sites, while working closely with the information architects and front-end developers.

Worked with a wonderfully design-driven in-house creative team and Art Director. Gained invaluable experience designing various corporate communications collateral—from marketing brochures, newsletters, annual and mid-year reports, environmental reports, direct mail packages, employee benefits brochures—following strict brand guidelines. Closely involved in the re-branding of Constellation Energy Group—brand identity & logo development. Had the honor and opportunity to design their corporate… Show more Worked with a wonderfully design-driven in-house creative team and Art Director. Gained invaluable experience designing various corporate communications collateral—from marketing brochures, newsletters, annual and mid-year reports, environmental reports, direct mail packages, employee benefits brochures—following strict brand guidelines. Closely involved in the re-branding of Constellation Energy Group—brand identity & logo development. Had the honor and opportunity to design their corporate website. Show less

An exciting opportunity—fresh out of art college—to design a four CD Music box package entitled Star Spangled Rhythm, which included an 80 page book with vintage photographs.