Kr Pueblos is an architect, design strategist, computational designer, and all-around creative. His diverse set of interests, experimentation, and creative pursuits have prompted him to explore many disciplines spanning multiple industries.He formerly worked as an urban designer at AECOM, where he collaborated with both public and private organizations to create economic and urban development plans for new cities within the Philippines and other countries in the Asia-Pacific region.During this period, he also pioneered and led regional-level innovation and digital transformation using computational design, data, and next-generation modeling and mapping technologies.Since then, his interests in sports have led him to launch Spoked PH, a cycling apparel brand grounded in diversity, community-building, and an outspoken sports-for-all ethos.In the past year he co-founded a design agency, Mockupbird, concentrating in digital strategy and advisory, graphics, and UX design.