Kaila Schafer, Mba Email & Phone Number

United States

• Planned, coordinated, and analyzed paid media advertising campaigns across the company’s distribution channel network.• Optimized the company’s CRM for long-term utilization and sales strategy.

· Planning, developing, and implementing marketing strategies across VLS and Production Advantage owned channels (email, web), social media channels, and earned and paid campaigns through industry publications.· Reviewing and analyzing campaign performance for future improvements and opportunities.· Planning and developing marketing budgets and organizational goals.· Created user-intuitive print and digital marketing materials with Adobe Creative Suite.

· Planning, developing, and implementing marketing strategies across VLS’ owned channels (email, web), social media channels, and earned and paid campaigns through industry publications.· Developed and implemented integrated e-commerce marketing strategies and campaigns.

· Created SEO rich copy for distributed lighting products for the entertainment industry. · Developed and implemented integrated e-commerce marketing strategies and campaigns.

-Coordinated strategic e-commerce merchandising development plans for new and existing products-Worked closely with sales and supply chain to coordinate and communicate organizational news and promotions internally and to customers.-Accurately formulated successful pricing proposals through competitive research analytics and margin analysis-Created and optimized digital product content to increase brand awareness and discoverability across e-commerce retailers and distributors-Gained extensive experience creating and managing products on internet retailer sites including Target, Amazon, Wayfair and more.-Managed a clearly defined and successful Amazon advertising strategy by creating profitable PPC campaigns that increase our organic sales growth.

· Planning, developing, and implementing marketing strategies across Foundations Worldwide and Child Craft Baby owned channels (email, web) for B2B and B2C consumer products.· Product development and copywriting for new and existing products.

United States

· Developed and maintained successful Amazon PPC and Google Ad campaigns· Copywriting SEO rich content to increase organic conversion rates· Developed a successful pricing strategy to account for cost of goods, shipping, and other fees incurred.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor’S Degree, General Communication, Minor In Marketing