• Lead the global social media strategy for Lands' End brand marketing team• Manage influencer activities to support driving awareness and conversion for Lands' End • Served as lead for Lands' End LGBTQ business resource group• Serve as chair for Lands' End Diversity, Equity, and Inclusion Council

Lead digital and social strategy for Swarovski North America Corporate Branding & Communications, amplifying programming and events across the fields of fashion, design, entertainment, and philanthropy

• Lead social strategy, planning, and measurement for the global Tiffany & Co. brand and its regional brand pages.• Manage global social media calendar to align messaging with key product initiatives and cultural events. • Lead research and reporting for all social media campaigns to understand performance and provide a holistic look at our social consumer.• Plan and optimize social media campaigns for organic and paid social channels. • Identify social media trends and opportunities, and advise on how they can be implemented into Tiffany’s content strategy.• Serve as point person for our social tools and technologies including Spredfast, Percolate, Unmetric, Crimson Hexagon, Adobe Omniture, and Google Analytics.• Maintain the Tiffany Social Media Playbook, contributing the latest best practices, social insights, and team processes for educating our regional markets on social.• Lead social listening research using Crimson Hexagon to identify sentiment of Tiffany’s campaign and opportunities for improvement in messaging.• Optimize social traffic and e-commerce using Google Analytics and Adobe Omniture data.• Work closely with copy team to ensure Tiffany presents a consistent brand voice and applies best practices per platform.• Manage our Community Manager to maintain a premium customer service experience and fan engagement.• Achieved #5 (Genius) ranking for Tiffany's social media expertise in L2's 2017 Digital IQ Index among specialty retail brands.

• Responsible for coordinating and publishing social media content for the global Tiffany & Co brand.• Moderate all comments to ensure we are engaging with key influencers and providing a premium customer service experience.• Generate weekly, monthly, and quarterly reports on Tiffany's social efforts including audience growth, competitive intelligence, referral traffic, sentiment analysis, and campaign/collection-specific insights. • Optimize social media for SEO, leading brand to achieve highest organic brand visibility for non-brand keywords among watch & jewelry category • Assist copywriters in messaging and copy direction for social media posts • Provide social support for regions including content creation, calendar planning, and reporting• Coordinate with PR to ensure successful execution and tracking for campaigns• Work with agencies and internal teams to brainstorm social ideas for upcoming campaigns • Supported onboarding and training for new social tools including Percolate, Unmetric, and Crimson Hexagon