Owner of ATL and Digital Communications area of Telenor’s marketing communication activities, including all mass media campaigns, with the goal to create effective communication that grows preference of Telenor brand(s) and sales

Developing and implementing services strategy in accordance with the overall business strategy for the company. Holding a proactive ownership of selected service/product categories.

Managing all B2B marketing communication activities and areas (ATL, DM, Merhcandising, Event)Developing business communication strategy in line with overall brand strategy.

Developing strategic, cross channel, marketing communication platforms, including ATL, media, Event, Merchandizing, DM initiatives and tactics while ensuring all initiatives are in line with brand positioning.Leading cross functional teams, coordinating vendors, responsible for the management of projects & program budgets, planning and execution overseeing and analytics. Developing and improving key metrics and deriving best results as best practices that can be applied to future initiatives.

As the Value for Money Brand Portfolio Manager for brands Pall Mall and Viceroy, my principal accountability was to drive development of comprehensive Brand activity details, develop activities for local brands, drive development of Brand Growth programs, drive generation of end market Brand insights and conduct activity evaluation.

As the Brand Manager for the brands Moët & Chandon, DomPerignon, Hennessy, Belvedere, Glenmorangie and Ardbeg, my overall mission is to build brands' image onthe Serbian market whilst achieving sales and profit targets. To achieve that Iam developing and executing local brand strategies and concepts in line with theglobal brand strategy, including portfolio, pricing, distribution, promotion and publicrelations.

As the marketing manager in one of the four cigarette manufacturing companies in Serbia my job was to formulate marketing strategies, develop and implement marketing plans and budgets, coordinate brand teams, give guidelines for brand development and in the bottom line, trough sales support, increase overall market share of company’s brand portfolio.