Sales Enablement Specialist
Current• Regularly communicated with senior sales leadership, driving strategic action plans for enhanced sales effectiveness.• Led the successful implementation of Outreach, significantly increasing sales efficiency by 20%.• Designed and executed sales automation across several platforms• Created sales processes for outbound and inbound selling that leveraged market intelligence• Implemented content committee review to ensure sales content is up to date• Developed sales enablement tool library of best practices documents and quick how-to videos.• Collaborated cross-functionally with marketing to develop a Highspot content library and innovative sales campaign kits.• Defined and measured content adoption metrics across sales enablement tools, identifying areas for improvement.• Facilitated large-scale training to optimize selling tools and increase adoption among hundreds of sales reps.• Created comprehensive dashboards with key metrics sourced from Outreach, Highspot, ZoomInfo, and Microsoft Dynamics, enhancing data visibility.• Partnered with Learning and Development to transform seller onboarding improving ramp time by 15%