Matt Krueger Email & Phone Number

Pittsburgh, Pa, Us

Cranford, New Jersey, Us

Succasunna, New Jersey, Us

**Private Equity-Backed.**

Portland, Oregon, Us

**Privately-Held. Family-Owned.**Spearheaded global marketplace strategy and pure play penetration for first-party (1P) and third-party (3P) business, driving expansion across subsidiaries in North America, EMEA and APAC, such as Zappos, Walmart, eBay, Social Shopping, Zalando, tMall, JD.com, ZOZOtown, Rakuten, Mercado Libre, etc. Managed global, $Amazon and Marketplace P&L while guiding contract negotiation, order cadence, segmentation, compliance, and marketing investment. Managed 25+ team members in overseeing 125K UPCs (ASINs) globally, while driving international team expansion. Collaborated with global brand and DTC teams, prioritizing tier 1-2-3 stories for a consistent, omnichannel approach. Key Accomplishments: • Demonstrated strong, cross-functional leadership and management skills to secure multiple promotions with increasing oversight and responsibilities during tenure.• Pioneered continuous improvement, partnering with sales teams to identify merchandise opportunities, maximize cross-border, and improve supply chain efficiencies and data centralization, automation, and visualization.• Supported corporate long-range planning by providing up to 3-year financial plans and marketplace strategy for achieving +20% CAGR revenue expectations by 2023. • Since 2020, generated 4x revenue, maintained 40% contribution margin and grew global team of four to 25.• Demonstrates strong knowledge of the 3P services / tools to manage Amazon Business, such as Perpetua, Sellozo, Type W, Merchant Words, Viral Launch, Helium 10, Stackline, ReviewBox, Trackstreet, and Mamenta.

Portland, Oregon, Us

Portland, Oregon, Us

Portland, Oregon, Us

Directed all wholesale marketing, point-of-purchase (POP), trade shows, and pay-per-click (PPC) strategy for eCommerce and Amazon channels. Deployed strong leadership to command 5 employees across 2 + external agencies, actively ensuring alignment with business goals. Managed United States and Canada Amazon advertising strategy for a hybrid, 1P and 3P selling approach, including PPC, Store, VINE/ERP, A+/EBC content, DSP, Product Listing Optimization (SEO), and NIS templates. Coordinated with Senior Brand Director, Art Director, and Social Media Manager on photography and video content for seasonal multi-channel GTM strategy. Key Accomplishments: • Instrumental in generating 75% of Utility's global revenue by cultivating strategic partnerships with Hanson Dodge Agency, NetRush, EYELEVEL Inc., Select Design, and PunchPR.• Collaborated and communicated with eCommerce merchandising teams to improve conversion, promotional opportunities, navigation enhancement, and SEO integration.• Headed global wholesale and supported brand marketing, overseeing all marketing activation with 750+ wholesale partners and a 25-member sales team globally for the $100M work boot business.

Portland, Oregon, Us

KEEN, Inc. is a leading outdoor and work footwear manufacturer with the purpose of creating original and innovative products, improve lives, and inspire outdoor adventure. The Utility division was formed in 2009 and currently is the fastest growing premium, work boot brand in the marketplace. Supported brand marketing and GTM strategy across the United States. Established and deployed seasonal product stories from retail sell-in, including in-store, eCommerce, DTC, and grassroots initiatives. Oversaw $2M marketing budget for driving brand awareness and optimizing sell-through across all consumer-facing touchpoints. Monitored KEEN Utility brand usage for accuracy, consistency, and legality in marketplace. Guided the development of a streamlined, in-store POS display focused on enhancing brand positioning and premium product strategy; launched in-store POS in 75+ stores within 6 months. Key Accomplishments: • Effectively constructed and executed strategic marketing plans across 20 account executives and top 100 retail partners, driving positive change to exceed sales goals by 20%.• Produced and analyzed a marketing budget for generating 75M+ impressions across retailer's advertising channels.

Las Vegas, Nevada, Us

Irvine, California, Us

**Privately Held.**Delivered high-quality consulting across the organization, establishing a foundation, and streamlined Ballislife's merchandise plan by standardizing the components of the DTC channel. Instrumental in providing strategic recommendations on long-term strategy to ensure overall success. Supported operations and merchandising for the All-American Game, the largest high school basketball game in the Western United States.Check out the gear and content below!

Wausau, Wisconsin, Us

**Publicly-Traded. Under Footlocker, Inc. Umbrella**Directed digital marketing operations for 7 product categories, steering and training a high-performing team of 6 and creating multi-channel, integrated marketing plans to drive the $125M business and reach 20M+ consumers. Executed 10+ catalog promotional campaigns and managed Performance Zone products within Champs Sports. Established innovative marketing strategies, overseeing all merchandising, email marketing, social media content, print/digital catalog campaigns, etc. Key Accomplishments: • Applied exceptional communication skills to negotiate and secure Ballislife.com as the brand’s #1 media partner, a 3-year partnership that generated 10M+ impressions.• Played an integral role in revamping and relaunching Eastbay Fit Promise with a focus on expanding and building consumer purchase confidence and loyalty. • Successfully transformed basketball sales, leading the category from -20% to +5% in less than 18 months by integrating a less is more strategy focused on the new, digitally-savvy, social media influenced shopper.

Wausau, Wisconsin, Us

Pioneered all merchandising operations, overseeing all marketing and merchandise plans to achieve $51M basketball sales goal. Leveraged excellent organization skills to coordinate 6 photoshoots for developing high-quality content for distribution, generating 12M+ impressions. Fostered strategic partnerships and relationship building, securing Big Foot Hoops and AAU partner contracts, reaching 50,000 players. Identified and led the first influencer marketing program, TapInfluence.

Dallas, Texas, Us

**Publicly Traded.**Influential in guiding marketing operations, leading strategic planning and driving brand development through robust marketing strategies and program management. Piloted data-driven decision making, conducting data analysis to identify areas of improvement and offer robust solutions. Distributed event reporting for 13 states and implemented email campaigns using prospect lists. Oversaw the logistics, promotion, marketing, and implementation of 35+ events in Wausau LAM, including Wausau's 1st ever #FrontierFest event, the organization's largest event in Wisconsin. Key Accomplishments: • Key role in achieving and exceeding business objectives, maintaining a 50%+ close rate for employee referral program, the highest of 4 regions and generating $45,000 in new annual revenue from residential sales.• Led the Internal Referral Program, driving 60% participation and securing new business opportunities to maximize reach.• Consistently produced high-quality results and demonstrated strong leadership to achieve a promotion from Marketing Assistant to Regional Marketing Specialist in October 2013.

Dallas, Texas, Us

Kansas City, Mo, Us

**Non-Profit**

La Crosse, Wi - Wisconsin, Us

La Crosse, Wi - Wisconsin, Us

Wausau, Wisconsin, Us

Wausau, Wisconsin, Us

Wausau, Wisconsin, Us

Master Of Business Administration (M.B.A.), Leadership And Management

Bachelor Of Science (B.S.), Sport Management & Business Administration

High School Diploma, Marketing