— Ensuring all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print, and in-person. This is to be done for each buyer persona within the enterprise.— Mapping out a content strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. — The development of a functional content calendar across all digital platforms eg. Social Media, App, Web, EDMs— Creating an efficient system to source high-quality content from in-house writers, freelancers, and the TAP community; be an arbiter of best practices in grammar, messaging, writing, and style.— Conducting ongoing tests to gauge content effectiveness. — Gathering data and analytics and make recommendations based on those results.— Working with owners of particular content to revise and measure particular content and marketing goals in adherence to SEO best practices— Developing standards, systems, and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval, and content repurposing— Leveraging market data to develop content themes/topics and execute a plan to develop the assets that support a point of view and educate customers that lead to critical behavioral metrics.— Establishing workflow for requesting, creating, editing, publishing, and retiring content.— Work with the technical team to implement appropriate CMS.— Supervising the maintenance of content inventories and matrices across all stages of the customer lifecycle— Ensuring consistent global experience and implement appropriate localization/translation strategies.

Heading the content, communications and community teams at Line.

- As a consultant and strategist, have worked with over a dozen startups and orgs, on requirements ranging from content, UI/ UX and social media to SEO, analytics and backend technologies.- As a freelance writer and editor, have done assignments for Gulf News, The Hindu, Live Mint, GEC Media Group, Silicon Oasis, and other publications.Details available on request.

- Briefly headed the content team at India.com. Was responsible for strategy and audience growth across content properties.- Worked with various teams at Zee, including Zee News, the videos asset management team, regional channels and ETC entertainment channels.- Helped draw up plans for integration of existing online and on-air properties into India.com.

- Worked on content ideas and launch plans for Aol verticals in the APAC region, especially Japan and SEA.- Worked on content and dev issues with the Aol China team, in Beijing.- Supported the Aol mobile team's expansion plans for APAC. Worked on bringing desktop content to mobile.

- Was responsible for the content properties on Aol India. Managed a team of senior producers and editors.- Scope of work included content planning, launching new channels, vendor relations, coordinating with various BUs, site QC, growing traffic to the homepage and content properties...- Worked closely with dev teams in the US, to customise the content management system for India.- Assisted the Aol ANZ team on design, staffing and programming during the pre-launch phase.- Launched the then-biggest men's site, Asylum, in India.- Worked with Sales on monetisation of properties like Winamp and Shoutcast.- Worked on the India launch of Bebo, which used to be a major social network.

- Was responsible for content properties on Yahoo India. Managed a team of producers, webdevs and outsourced resources.- Scope of work included content acquisition, content management, vendor relations, working with various BUs across the globe, site QC, ensuring growth in UVs and PVs to the homepage and content properties.- Supervised the redesign and relaunch of the Yahoo India frontpage, plus channels like Cricket, Sports, News and Finance. Also launched the Videos channels and various microsites.

- Started off as the content head for the music and movies channels on Indya.com. Later, became the Editor and dev and design head for all of Star's online properties. Was in this role for four years.- Handled around 10 domains, including indya.com, star7827.com, uk.startv.com, starindiacontent.com, star.co.in, vindia.com and starselect.com.- Job involved managing content, allocating resources, overseeing tech and design, coordinating with Star's programming and marketing teams.

- Was responsible for the Monday and Tuesday editions of Page 3 (Boomtown Rap) of Bombay Times. Also, for a brief period, the arts page (Kulture) and the back page (Phoren).- Wrote for other sections like Bollywood, television, fashion, arts and music.- Covered the tech and Internet beat.

- Handled the TV page (Telexpress), apart from writing on arts, music, fashion, films...- Covered the tech and Internet beat.

- Covered TV news, interviews, profiles, reviews, previews, on-locations...