As the Head Marketing and Communications and Digital Business Department, I lead a team responsible for both offline and online marketing activities as well as handling customer acquisition, engagement and experience duties. This includes strategizing and executing branch and offline branding initiatives, coordinating with internal and external stakeholders to ensure successful marketing campaigns, and collaborating closely with the business team to achieve marketing objectives.My role extends to employer branding activities aimed at enhancing the organization's brand equity. I also oversee the ideation and execution of engaging events targeted at channel partners to drive revenue growth.In the digital realm, I manage a team focused on generating digital leads using CRM and marketing automation tools. This involves leveraging data analytics to refine marketing strategies and maximize lead-generation efforts. I also look after website design and development projects for the organization to ensure a smooth online customer journey and experience. Additionally, I am involved in brand transformation projects, where I position the brand, develop taglines, and craft messages to resonate with the target audience. My team also handles online reputation management, addressing customer queries, feedback, and complaints using service request-ticketing tools.I've implemented various technology tools to streamline marketing, distribution, customer service, and lead generation processes, including CRM systems, service request-ticketing management tools, online reputation management systems, chatbots, inventory management tools, and vendor management tools.In summary, my role encompasses strategic planning, team leadership, digital marketing, brand management, and leveraging technology to drive growth and enhance customer experience.

As a Senior Consultant, my job profile revolves around serving various government departments such as Health, Registration & Stamps, GST, and IT & Communications. My primary responsibilities include spearheading marketing initiatives, driving digital transformation, and managing data effectively across these departments. I specialize in providing Business Intelligence (BI) solutions using tools like Power BI, SAS, Python, and R, aimed at optimizing revenue models and achieving specific objectives within each department's domain.My expertise extends to data engineering, where I'm involved in creating and developing dashboards using SAS, particularly in handling large datasets efficiently. Additionally, I play a pivotal role in digitally transforming data into user-friendly applications, bridging the gap between departments and citizens by integrating various applications into a single platform accessible via web and mobile interfaces. Through your efforts, you contribute significantly to enhancing operational efficiency and service delivery within government agencies.

As the Head Marketing and Communications and Digital Business Department, I lead a team responsible for both offline and online marketing activities as well as handling customer acquisition, engagement and experience duties. This includes strategizing and executing branch and offline branding initiatives, coordinating with internal and external stakeholders to ensure successful marketing campaigns, and collaborating closely with the business team to achieve marketing objectives.My role extends to employer branding activities aimed at enhancing the organization's brand equity. I also oversee the ideation and execution of engaging events targeted at channel partners to drive revenue growth.In the digital realm, I manage a team focused on generating digital leads using CRM and marketing automation tools. This involves leveraging data analytics to refine marketing strategies and maximize lead-generation efforts. I also look after website design and development projects for the organization to ensure a smooth online customer journey and experience. Additionally, I am involved in brand transformation projects, where I position the brand, develop taglines, and craft messages to resonate with the target audience. My team also handles online reputation management, addressing customer queries, feedback, and complaints using service request-ticketing tools.I've implemented various technology tools to streamline marketing, distribution, customer service, and lead generation processes, including CRM systems, service request-ticketing management tools, online reputation management systems, chatbots, inventory management tools, and vendor management tools.In summary, my role encompasses strategic planning, team leadership, digital marketing, brand management, and leveraging technology to drive growth and enhance customer experience.

As the lead overseeing digital project planning and execution at Indira IVF, I drive innovation in new digital products across both digital and traditional platforms to fuel business growth. Utilizing consumer insights gleaned from data analytics, I craft tailored programs for different customer segments, enhancing platform metrics like buy frequency, lifetime value (LTV), and conversion rates through diverse digital channels.Key responsibilities include:Spearheading all digital initiatives within Indira IVF, aligning them with organizational objectives.Providing actionable consumer insights to the core strategy group, optimizing footfall and service uptake.Developing comprehensive digital marketing strategies, focusing on measurable outcomes.Establishing KPIs to gauge campaign effectiveness and drive ROI.Orchestrating 360-degree marketing campaigns to stimulate demand.Crafting annual digital budgets in line with business goals.Designing targeted campaigns to foster high levels of customer engagement.Proactively forecasting sales trends and expanding market share.Analyzing SEO and Google Analytics data for decision-making.Motivating and guiding the digital marketing team to achieve objectives.Researching competitors, gathering consumer insights, and identifying areas for improvement.Through these efforts, I drive digital transformation and growth within Indira IVF, contributing to its success and market leadership.

Reporting to the SA (JT. DIR.) in DOITC, RajasthanTook care of Digital Promotions, branding and digital awareness for all departments, scheme and citizen announcements• Handling promotions for the different Government of Rajasthan Schemes and Ministers post research on Data Analytics and Consumer Insights on various social media platforms• Branding, Strategising and Promotions for various schemes by the Government pf Rajasthan.• Taking care of Social Media/Online Presence, Creating and Curating content, handling a team comprising of Content writers, analysts, developers, graphic designers.• Coordinating and Liasioning with vendors/clients for different projects• Taking care of Online Reputation Management (Social Media Listening) through the use of Analytics tool• Using the sentiment analysis for Response Management and gate keeping • Handling the Project Management Unit• Campaign building, development, and amplification• Maintaining client communication• Paid advertising (Facebook/Twitter) and AdWords• Apart from Promotions, I have also been handling the development teams for multiple flagships projects in the state (Rajasthan). Maintaining the Project Scope, timeline, structure and road map as per the client requirement.

Working with Company’s Product & Marketing Team. Handling All Paid Campaigns of Oto.com and Insurancedekho.com. Defining and implementing measurement strategies that align with company’s marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross channel performance reports with actionable insight. Conducting conversion optimization consultancy, with the aim of improving efficiency in company’s digital marketing strategies and increasing ROI.

As the Deputy Manager of Marketing & Communications at AU Bank, I played a pivotal role in the bank's transformation from an NBFC to establishing a full-fledged banking entity. This involved spearheading various projects, including the development of a new banking website, application, CRM, HRMS, marketing automation, and chatbot implementation.Key Responsibilities:Marketing Campaign Management: I led the planning and execution of both online and offline marketing campaigns aimed at generating leads and increasing the organization's revenue. This involved strategic targeting, messaging, and monitoring campaign performance.Affiliate Partnerships: I established partnerships with affiliates to enhance brand awareness and generate leads, thereby expanding the bank's customer base and market reach.Event Management: I organized offline events to cultivate relationships with customers and channel partners, fostering loyalty and boosting revenue through enhanced engagement.Analytics and Risk Analysis: I collaborated with the analytics team to analyze risk factors, customer segments, and brand equity, enabling data-driven decision-making to drive business growth and mitigate risks.Online Reputation Management: I managed the online reputation of the company, addressing customer queries, feedback, and complaints promptly and effectively to maintain a positive brand image.Content Management: I oversaw the bank's website content management system (CMS), ensuring timely updates and relevant content to engage visitors and drive conversions. Additionally, I contributed to the content writing team, ideating and creating content for social media platforms and PR releases.In summary, my role at AU Bank involved driving the bank's transformation, managing marketing campaigns, establishing partnerships, organizing events, analyzing data, and maintaining a positive online reputation, all aimed at enhancing brand visibility, customer engagement, and revenue growth.

In my role, I spearheaded digital marketing campaigns for various healthcare clients, including CK Birla Hospital, EHCC, Narayana Hrudayalaya, Rajasthan Hospital, and MyPhysio. Leveraging affiliate marketing, performance marketing (Google Ads & Meta Ads), social media marketing, SEO, and website/app development, I effectively promoted medical services ranging from heart treatment, dental care, kidney diseases, child and women care, neurosurgery, skin care, to physiotherapy. I ensured comprehensive online visibility and engagement strategies tailored to each client's specialty, enhancing their outreach and impact in the healthcare sector.

Summary:Driving Operational activities such as improvements, maximizing the value of the asset base while ensuring tight control or operational costs. Responsible for monitoring the stock’s value, inventory management on ERP based Software, handling and motivating admin, sales and purchasing team.Job Responsibilities:• Managing a team of approximately 12 employees in a busy work environment.• Negotiating price values with the clients, ensuring that they balance value and risk.• Following quality control tools strictly to ensure the profitability, complete customer satisfaction to reach the best level of standard.• Creating, Managing and analyzing performance data and other information.• Ensuring that capacity and capability are continually planned.• Encouraging, identifying and developing best practice strategy.• Ensuring compliance to all Environmental Health & Safety & Objectives.• Producing Operations Manuals which define how the business is to be run.• Working closely with the Financial Manager, Facilitate Manager, IT Manager & HR Department.

• Manage and monitor activities like Sampling, Pre acquisition referrals, Back checks verifications, Sales fraud investigation process for all consumer loans.• KYC and Compliance• Analysing the new fraud trends in the market & work on it.• Back check on vendor reports, CPV Cross Check, Sampling Reports.• Supervising investigations on all fraud/disputed cases taking them to a logical end and ensuring recovery on case to case basis to reduce the Fraud Loss.• Ensuring all monthly activities are carried out within the specified TAT as per Process notes.• Effectively interfacing with people at all levels, managing a healthy work environment and inculcating bonded teamwork with high work ethics.• Investigating all cases of staff involvement, questioning of staff involved and line managers, collecting evidence and supporting confessions, statements, submitting the report to the business with recommendations and lessons learnt.