• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain our social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Instrument conversion points and optimize user funnels• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Key Management Areas of Responsibility• Define requirements, tasks, and resources associated to SEO strategy• Manage and execute implementation of SEO strategy• Communication to clients, team, and management on strategy/project development, timelines, and results• Collaborate on client strategy and goal definition for success• Keep pace with SEO, search engine, social media and internet marketing industry trends and development• Contribution to the company blog and at least one social media communityKey Functional Areas of Responsibility• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)• Develop and implement link building campaigns• Develop, manage and execute communication/content strategies via social communities in coordination with client goals• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)• Monitor and evaluate search results and search performance across the major search channels in order to improve rankings• Research and administer social media tools in support of clients’ social media strategy• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies• Communication to team and management on project development, timelines, and results

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns• Track, report, and analyze website analytics and PPC initiatives and campaigns• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.• Optimize copy and landing pages for search engine marketing• Perform ongoing keyword discovery, expansion and optimization• Research and implement search engine optimization recommendations• Research and analyze competitor advertising links• Develop and implement link building strategy• Work with the development team to ensure SEO best practices are properly implemented on newly developed code• Work with editorial and marketing teams to drive SEO in content creation and content programming• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.