Krupa P. Email and Phone Number

- Leading product development, design, sourcing and production teams - Responsible for sourcing factories according to retail partners and company standards - Responsible for cost negotiations and order placements with factories - Executing factory business plan and order placements

- Managed product development and design teams- Lead design, product development and sourcing for all accessories- Dealt with over 20 factories on a daily basic for product development and costing- Worked close with sales team to build cost effective programs

In this newly created position for the company, I was hired to focus on business development side of the business through bringing market intelligence for each client. I visited our client's retail stores and their competing stores to identify the growth opportunities. Product lines: - Base layer and underwear for all genders- Activewear for childrenMerchandising focus:- Prepare product and cost market analysis for each sales meeting- Identify what our clients are missing and what we can do to improve and grow their business- Prepare shop comparison reports for each client according to their competetion - Give merchandising direction and retail cost suggestions to sales team for each sales meeting- Shop the market for new trends and work with head designer for line development

Main responsibilities included creative direction, design and product development ofbelow categories while providing full support to sales team with product, presentation and attending sales meetings. - Men’s and Boy’s performance active-wear line for major retailers - Ladies athleisure warm wear for major department stores - Licensed performance base layer and underwear

- Merchandised licensed, branded & private label lines- Managed over 20 licenses and 4 brands concept development and approval process- Managed a team of graphic designers, technical designers and free-lancers- Creatively developed programs to maximize sales- Worked with sales team to achieve projected targets- Worked with buyers and brand teams- Worked with retail analyst on merchandise forecasting and brand / fixtures management - Worked with sourcing team for costings & production team to ensure the easy flow of the product development & booked orders

- Designed ladies denims and sportswear - Travelled overseas for sample development and production approvals- Worked on costing and sourcing - Followed through entire production approval process

- Designed for ladies high end fashion lines - Managed design team- Managed and followed up sample development- Travelled overseas several times a year for sample development

- Designed ladies import programs for Garage, Dynamite, Suzy sheir and Reitmans- Designed for La Senza girl's (Girls 7-14)- Attended fittings with fit technicians to ensure the look was maintained- Production approval follow ups