Leading the IMC team • Strategic Brand Building • Creative Advertising Solutions • Digital Marketing • IT-led Marketing Solutions • Content Creation • Developing strategies and managing marketing campaigns • Market research • Supervising advertising, product design, and other forms of marketing • Understanding the consumer and market insight • Campaign objectives, goals, KPIs & tracking the result • BTL activities • Creating and managing a resource pool of talent and collaborators

Client relationship • Layout creations and adaptations • Training and guidance to client service employees • Market research • Creative briefs • Campaign analysis and report creation • Presentation creation • Exploring new marketing channels • ATL and BTL execution • Concerts - Farhan Akhtar, Salim-Sulaiman, Amit Trivedi, Kailash Kher

Leading a Branding and Marketing Team including Internal Resources, Strategic Partners, and Appointed External Agencies • Long-term goal planning for the brand • Developing Long terms Brand Assets • Comprehensive marketing and communication plan • Creating and Managing Digital Infrastructure. • Creating (In collaboration with Strategic Partners, External Agencies, Etc.) Integrated Marketing Campaigns spanning across all mediums (ATL, BTL, Digital, Innovative, and Ambient) • Executing Brand and MARCOM plan across all mediums • Documentation, Negotiating with Vendors/Agencies/Partners, and their Payment terms.

Worked as a freelancer in many corporate BTL activations like consumer engagement activities, launch events, etc. • Worked as an execution specialist in big-ticket events like Sunburn Reload, IIM Chaos, Kapil Sharma Live, Live in concerts like Farhan Akhtar, Salim Sulaiman, KK, Akcent, etc.