Scope Zero is a financial and environmental wellness platform that engages employees in corporate sustainability efforts to reduce scope 3 emissions.

I partner with founders at early-stage startups to develop and execute impactful go-to-market strategies. Whether building foundations, optimizing programs, or driving operational efficiencies, I bring deep expertise in marketing strategy, growth, and demand generation to build programs that drive accelerated revenue growth and improve customer retention.I'm available for fractional or project-based consulting engagements. Contact me at krupa.y.shah@gmail.com to explore your next project.

Led global enterprise marketing strategy, heading U.S. market entry and Latin American market expansion. Built and managed a high-performing global team across product, content, field, and demand generation. Established agile go-to-market frameworks to drive accelerated growth.

Acquired by Atlassian LoomLed demand generation and lifecycle strategies to drive growth across PLG and sales-led motions. Developed ABM program, launched automated outbound experiments, and built Rewatch's marketing tech stack.

Owned the end-to-end strategy, execution, and optimization for Lively's user acquisition and demand generation campaigns, marketing technology stack, and website development. Developed a multifunctional growth team (growth marketing, demand generation, lifecycle marketing, and web marketing) to drive growth and retention across Lively's B2C and B2B lines of business.

Built Iterable's first demand generation strategy by launching multi-channel campaigns, implementing ABM and nurture programs, and developing the marketing operations infrastructure.

Led global paid marketing efforts to acquire new users to sign and start petitions. Campaigns generated 1M+ new users per month while seeing sharp ROI and CPA improvements.

Expanded and optimized digital marketing channels including SEM, display, paid social, affiliate, and comparison shopping engines for Gymboree brands, optimizing ROAS and outpacing revenue forecasts.

Managed full-scale email campaign development, improving performance via A/B testing, spearheaded international expansion initiatives, and introduced targeted lifecycle campaigns for high-value segments.

Responsible for managing and optimizing partner advertising portfolio. Analyzed performance and negotiated placements with key partners to improve marketing efficiencies.

Owned visitor experience and optimized internal merchandising for product lines, enhancing product placement, promotions, pricing, images, and site copy.

Analyzed website and marketing campaign performance and devised tests that led to improved conversion rates, return on ad spend, and average order value.