Debby Kruse Email & Phone Number

Amsterdam, NH, NL

Amsterdam, North Holland, NL

Amsterdam, North Holland, NL

Create and implement TomTom's B2B CRM strategy focusing on our Automotive and Enterprise/Developer Audiences. Transitioned the CRM team from a B2C focus towards a B2B high performing team.Lead the design, the development and the integration of our B2B Digital CRM landscape, including the setup of an integrated customer database, deployment of.

Amsterdam, North Holland, NL

• Responsible for the development and implementation of the CRM strategy across multiple channels and for multiple target groups within TomTom, with a continuous focus on improving and optimizing customer data (quantity.
• Analyzing customer data, generating customer insights and proven track record in successfully growing our customer database and campaign performance
• Responsible for email creation & development, Customer Life Cycle’s and Marketing Automation
• Responsible for CRM KPI’s; email performance, customer engagement, data completion
• Continuously search for CRM initiatives/technologies in the market and adopt where relevant Keeping TomTom in a leading position with CRM Channel
• Manage full CRM landscape; Salesforce Marketing Cloud, Salesforce Pardot, Email on Acid

Amsterdam, North Holland, NL

Responsible for the development and deployment of CRM programs to enhance TOMTOM’s direct contact with its consumers in the local markets. The aim is to tailor make this program to serve different consumers’ needs, creating a competitive edge in the market by offering exclusivity and consumer engagement, which will result in increased brand preference for.

Round Rock, Texas, US

• Agency strategist for Dell’s marketing communication production agencies. Manage Dell’s global marketing agency vision, model and process. Drive simplification, clear and effective communication to our customer and.
• Simplified agency model: from 3 distinct models to 1 consistent creative model. This increased global assets usage by 20%
• Drove an annualized reduction in agency fees across consumer, commercial and brand of 30%, equals $20M
• Realized APJ in-house studio transition, equals $500K savings (annually)
• Performance management survey tool initiated, implemented and rolled out across all Dell's preferred agency partners
• Rollout global production spend report. Paying real dividends in terms of best practice areas, optimization & cost savings

Round Rock, Texas, US

• Managed Consumer & B2B marketing & media agencies across EMEA & APJ (app. 15). Development & management of quarterly statements of work (SOW), agency reporting, tools and processes, performance management, transition.
• Improved agency partnerships (5 point scale: satisfaction agency 3.8; client 3.5) for Mediacom & Adpeople Worldwide
• Evolved digital program managers scope of work & institutionalized digital tracker to prioritize workload in the BT/digital space
• Improved search cost efficiency & full implementation of redefined roles & responsibilities
• Led successful transition for all of Dell’s trans created work from Sid Lee to Ad people. Generated $600K savings
• Managed global transition from standardized global production rate card towards multiple regional rate cards

Round Rock, Texas, US

• Provided strong leadership during Dell’s transition from transactional marketing to relationship-based marketing. Developed & implemented Dell’s Lifecycle managing strategy, based on individual customer lifecycles and.
• Increased responses rate (+25%), revenues (23%), margins (ROI +40%), repurchase rate (+15%)
• Significant increased loyalty, customer perception and customer satisfaction over time
• Reduced marketing agency costs by 20% by streamlining processes and time
• Building infrastructure with data agency to establish right reporting & measurement structure
• Global deployment of Lifecycle strategy across 30 countries

Round Rock, Texas, US

• Manage the creative development for EMEA's complete DM portfolio (catalogue, insert, mailers) & EMEA DM budget according to forecast. Coordinate funding activities and ensure Intel compliancy. Supply management for all.
• Drive creative production process change. Resulted in flawless marcom execution & 20% shorter time to market
• Renewed and optimized EMEA catalogue production process which generated an annual cost reduction of 25%
• Improved DM ROI (20%) by introducing complete new creative templates targeted mailers
• Established key metrics on marcom performance and test results

Round Rock, Texas, US

Determine the optimal application of Dell's media placement strategy for key advertising vehicles (National Press, loose inserts, PC Press, & TV) to achieve sales call targets. Managed advertising and media agencies in most cost effective way to reach Dell’s revenue and operating income objectives and achieve the aggregate call target within budget. I.

Basking Ridge, NJ, US

Plan, launch, and optimize marketing campaigns for Business Markets Segment (MKB).Lead generation programs, database marketing, campaign management, drive revenue growth, increase relevance, implement inbound telesales team.

Basking Ridge, NJ, US

Build together with dedicated team new segment ' Business Markets' (MKB) within MCI WorldCom (Verizon) and introduced mutiple carrier select & internet offerings.

Introduced multiple Value Added Services e.g. Assurance, Repair Services for mobile Phones. Due to its succes, debitel became one of the largest service providers in the Netherlands.

Amsterdam, Noord-Holland, NL

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Bac Marketing, Commerciële Economie (Ce) - Specialisatie Marketing Management

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