Debby Kruse

Debby Kruse Email and Phone Number

Director Growth Marketing @ Roseman Labs
Amsterdam, NH, NL
Debby Kruse's Location
Amsterdam, North Holland, Netherlands, Netherlands
Debby Kruse's Contact Details

Debby Kruse personal email

n/a

Debby Kruse phone numbers

About Debby Kruse

I do love working in a fast-paced environment and combine new techniques to move the world forward. As a Digital Marketing Leader with strong people manager skills, I have extensive experience in Digital B2C & B2B CRM, Online Campaign Strategy, Customer Experience and Database Analytics. Thrives in launching marketing projects to life and proficient in breaking complex processes down to simple and improved processes. Thinking out of the box to increase customer experience and loyalty. Front line leader to drive business excellence by using data and innovative techniques.I'm an enthusiastic, open, pragmatic personality with strong communication, organizational and analytical skills. Recognized for my strong drive for results, ‘can do’ approach, clear & decisive communication, flexible attitude, team player and problem-solving mind set.Specialties:• B2C & B2B CRM• Digital marketing• Campaign management • Business Development/Innovation • Emphatic people manager • Database analytics• Tooling integration • Fun@work

Debby Kruse's Current Company Details
Roseman Labs

Roseman Labs

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Director Growth Marketing
Amsterdam, NH, NL
Website:
rosemanlabs.com
Employees:
36
Debby Kruse Work Experience Details
  • Roseman Labs
    Director Growth Marketing
    Roseman Labs
    Amsterdam, Nh, Nl
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  • Tomtom
    Head Of Demand Generation Team
    Tomtom Jul 2022 - Present
    Amsterdam, North Holland, Nl
    View
  • Tomtom
    Digital Marketing Manager
    Tomtom May 2019 - Jul 2022
    Amsterdam, North Holland, Nl
    Create and implement TomTom's B2B CRM strategy focusing on our Automotive and Enterprise/Developer Audiences. Transitioned the CRM team from a B2C focus towards a B2B high performing team.Lead the design, the development and the integration of our B2B Digital CRM landscape, including the setup of an integrated customer database, deployment of leadgeneration programs through our website, all connected and integrated.May 2020: Successful implementation of the TomTom webinar channel to increase the engagement with our key B2B audiences.
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  • Tomtom
    Global Crm Manager
    Tomtom Apr 2017 - Apr 2019
    Amsterdam, North Holland, Nl
    Responsible for the development and implementation of the CRM strategy across multiple channels and for multiple target groups within TomTom, with a continuous focus on improving and optimizing customer data (quantity & quality).Focus area’s• Analyzing customer data, generating customer insights and proven track record in successfully growing our customer database and campaign performance• Responsible for email creation & development, Customer Life Cycle’s and Marketing Automation• Responsible for CRM KPI’s; email performance, customer engagement, data completion• Continuously search for CRM initiatives/technologies in the market and adopt where relevant Keeping TomTom in a leading position with CRM Channel • Manage full CRM landscape; Salesforce Marketing Cloud, Salesforce Pardot, Email on Acid• Managing a team of 5
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  • Tomtom
    Crm Manager Consumer
    Tomtom Jun 2014 - Mar 2017
    Amsterdam, North Holland, Nl
    Responsible for the development and deployment of CRM programs to enhance TOMTOM’s direct contact with its consumers in the local markets. The aim is to tailor make this program to serve different consumers’ needs, creating a competitive edge in the market by offering exclusivity and consumer engagement, which will result in increased brand preference for TOMTOM’S products and services.
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  • Dell
    Global Marketing Production Agency Manager
    Dell Jul 2013 - May 2014
    Round Rock, Texas, Us
    Agency strategist for Dell’s marketing communication production agencies. Manage Dell’s global marketing agency vision, model and process. Drive simplification, clear and effective communication to our customer and establish solid agency partnerships. The liaison between global agencies (external) and Dell teams; creative, marcom production, sales, media & operations. Ensure cost, timelines and quality optimization. Results• Simplified agency model: from 3 distinct models to 1 consistent creative model. This increased global assets usage by 20% • Drove an annualized reduction in agency fees across consumer, commercial and brand of 30%, equals $20M• Realized APJ in-house studio transition, equals $500K savings (annually)• Performance management survey tool initiated, implemented and rolled out across all Dell's preferred agency partners• Rollout global production spend report. Paying real dividends in terms of best practice areas, optimization & cost savings
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  • Dell
    Agency Manager Emea & Apj Csmb
    Dell Sep 2010 - Jun 2013
    Round Rock, Texas, Us
    Managed Consumer & B2B marketing & media agencies across EMEA & APJ (app. 15). Development & management of quarterly statements of work (SOW), agency reporting, tools and processes, performance management, transition management, production planning and agency resources. Be the key point of contact for escalations, issues resolution, capacity management, production team process, optimization of tools and reporting systems. Results• Improved agency partnerships (5 point scale: satisfaction agency 3.8; client 3.5) for Mediacom & Adpeople Worldwide• Evolved digital program managers scope of work & institutionalized digital tracker to prioritize workload in the BT/digital space• Improved search cost efficiency & full implementation of redefined roles & responsibilities• Led successful transition for all of Dell’s trans created work from Sid Lee to Ad people. Generated $600K savings• Managed global transition from standardized global production rate card towards multiple regional rate cards• Led communications and training on new rate card model to over 300 global production marketers
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  • Dell
    Crm Manager Emea
    Dell Aug 2008 - Sep 2010
    Round Rock, Texas, Us
    Provided strong leadership during Dell’s transition from transactional marketing to relationship-based marketing. Developed & implemented Dell’s Lifecycle managing strategy, based on individual customer lifecycles and life time value, for Consumer & B2B segment. Developed from data quality perspective & marcom creative standpoint. Selected and managed data & creative agencies to deliver the underlying requirements necessary to bring this program successfully into the market.Results• Increased responses rate (+25%), revenues (23%), margins (ROI +40%), repurchase rate (+15%) • Significant increased loyalty, customer perception and customer satisfaction over time• Reduced marketing agency costs by 20% by streamlining processes and time • Building infrastructure with data agency to establish right reporting & measurement structure• Global deployment of Lifecycle strategy across 30 countries
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  • Dell
    Direct Mail Manager Emea
    Dell Mar 2005 - Jul 2008
    Round Rock, Texas, Us
    Manage the creative development for EMEA's complete DM portfolio (catalogue, insert, mailers) & EMEA DM budget according to forecast. Coordinate funding activities and ensure Intel compliancy. Supply management for all DM suppliers (printers, fulfillers, postal companies and database agencies). Primary owner of agency relationship and first point of contact for escalations for all production managers across EMEA (app. 50).Results • Drive creative production process change. Resulted in flawless marcom execution & 20% shorter time to market• Renewed and optimized EMEA catalogue production process which generated an annual cost reduction of 25%• Improved DM ROI (20%) by introducing complete new creative templates targeted mailers• Established key metrics on marcom performance and test results
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  • Dell
    Marketing Communication Manager Benelux
    Dell May 2002 - 2004
    Round Rock, Texas, Us
    Determine the optimal application of Dell's media placement strategy for key advertising vehicles (National Press, loose inserts, PC Press, & TV) to achieve sales call targets. Managed advertising and media agencies in most cost effective way to reach Dell’s revenue and operating income objectives and achieve the aggregate call target within budget. I managed marketing team of 2FTE's.
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  • Verizon
    Marketing Campaign Manager Business Markets
    Verizon Jul 2000 - Apr 2002
    Basking Ridge, Nj, Us
    Plan, launch, and optimize marketing campaigns for Business Markets Segment (MKB).Lead generation programs, database marketing, campaign management, drive revenue growth, increase relevance, implement inbound telesales team.
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  • Verizon
    Senior Product Manager
    Verizon 1999 - Jun 2000
    Basking Ridge, Nj, Us
    Build together with dedicated team new segment ' Business Markets' (MKB) within MCI WorldCom (Verizon) and introduced mutiple carrier select & internet offerings.
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  • Debitel Nederland
    Product Manager Services
    Debitel Nederland 1997 - 1999
    Introduced multiple Value Added Services e.g. Assurance, Repair Services for mobile Phones. Due to its succes, debitel became one of the largest service providers in the Netherlands.
  • Hema
    Marketing Analyst / Assistant Buyer
    Hema 1994 - 1997
    Amsterdam, Noord-Holland, Nl
    View

Debby Kruse Skills

Strategy Management Crm Marketing Marketing Management Multi Channel Marketing Product Marketing Integrated Marketing Lead Generation Relationship Management Account Management Creative Direction Project Management E Commerce Demand Generation Emea Direct Marketing Agency Transition Leadership Campaign Managment Media Buying Print Management Online Marketing Marketing Analytics Budget Management Social Media Online Advertising

Debby Kruse Education Details

  • Hone Group Inc
    Hone Group Inc
    Succeed As A Leader
  • Hone Group Inc
    Hone Group Inc
    People Manager - Grow Leaders
  • Hone Group Inc
    Hone Group Inc
    Managers Essentials
  • Growth Tribe
    Growth Tribe
    Growth Hacking Crash Course
  • 365 Dagen Succesvol
    365 Dagen Succesvol
    Jaarprogramma Persoonlijke Ontwikkeling
  • Vrije Universiteit Amsterdam (Vu Amsterdam)
    Vrije Universiteit Amsterdam (Vu Amsterdam)
    Organisatie & Management
  • Amsterdam University Of Applied Sciences
    Amsterdam University Of Applied Sciences
    Commerciële Economie (Ce) - Specialisatie Marketing Management
  • Bonhoeffercollege
    Bonhoeffercollege
    Vwo

Frequently Asked Questions about Debby Kruse

What company does Debby Kruse work for?

Debby Kruse works for Roseman Labs

What is Debby Kruse's role at the current company?

Debby Kruse's current role is Director Growth Marketing.

What is Debby Kruse's email address?

Debby Kruse's email address is de****@****ell.com

What is Debby Kruse's direct phone number?

Debby Kruse's direct phone number is +312075*****

What schools did Debby Kruse attend?

Debby Kruse attended Hone Group Inc, Hone Group Inc, Hone Group Inc, Growth Tribe, 365 Dagen Succesvol, Vrije Universiteit Amsterdam (Vu Amsterdam), Amsterdam University Of Applied Sciences, Bonhoeffercollege.

What are some of Debby Kruse's interests?

Debby Kruse has interest in Education, Environment, Health.

What skills is Debby Kruse known for?

Debby Kruse has skills like Strategy, Management, Crm, Marketing, Marketing Management, Multi Channel Marketing, Product Marketing, Integrated Marketing, Lead Generation, Relationship Management, Account Management, Creative Direction.

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