1. Innovated and expanded design library database by 78%, creating 4500+ product designs informed by thorough market research.2. Revamped 20+ projects for a prominent luxury client across major retail locations and pop-ups throughout the Americas.3. Led timely delivery for globally recognized brands by optimizing production timelines and processes, ensuring seamless conversion of client briefs into final products.4. Collaborated with cross-functional teams including sales, marketing, commercial, and technology departments to achieve alignment on strategic business objectives.5. Partnered with the marketing team to develop systems and optimize website SEO, resulting in a 15% increase in relevant organic traffic.

1. Mentored 3 rug designers and led regular 1:1s, QBRs and provided training for Adobe Illustrator, Photoshop, NedGraphics, and AutoCAD.2. Invented insightful, strategically grounded design concepts, while mastering over 50 projects for our B2B business, and over 200+ projects for the B2C business, from conception to completion.3. Administered recruitment and onboarding of new design team members, directly selecting the team and doubling the team's effectiveness and growth.4. Crafted distinctive collections and set up showcases at prestigious international fairs including The Rug Show, IMM Cologne, Maison Object, and Decorex.

1. Spearheaded innovative techniques in print development for the womenswear industry, actively shaping and enhancing the overall product development process.2. Launched 20+ collections across multiple spring-summer and fall-winter cycles, bringing fresh design concepts to market.3. Coordinated with marketing and production teams to ensure all deadlines were met, maintaining consistent product flow.4. Collaborated with cross-functional teams—including social media and visual merchandising—to ensure the visual representation of products aligned with overarching campaign goals.5. Represented the company at major fashion shows, displays, and exhibitions, showcasing products and strengthening brand presence in the womenswear sector.

1. Set seasonal briefs, translated designs cohesively across mainline collections.2. Developed products based on client briefs & product requirement guidelines.3. Created assortments for both domestic and international trade shows such as IHGF expo.4. Implemented new print techniques and advised on their application to new fabrics.5. Advised & strategically consulted on achieving high-quality products through a sound knowledge of home products and design.6. Maintained daily communication and in-person interaction with factories and artisans in India.

Owned & developed three luxury soft furnishing collections and displayed at IHGF seasonal expo.Coordinated in-house interior projects, site visits and consultations.

Assisting designers in collection and development of sampling. Assisting on the ground sales. Coordinating in interior projects. Personalized and coordinated window dressing, upholstery, and bed & bath linen. Development of in house collections.