Kruti Patel is a Marketing- Tata Mutual Fund | MICA'22 at Tata Mutual Fund. Colleagues describe her as "Kruti worked with us during the initial setting up stage of the digital strategy for Tata Pension. We had to differentiate Tata Pension from the other pension fund managers who had been managing money from a much longer time. In comes Kruti with her enthusiastic, here to prove a point on behalf of the GenZees. The first task was to get the website and the positioning of Tata Pension Fund in place. Kruti’s never say die, out of the box ideas, enthusiasm, never giving up till its perfect played a great role in the initial stages of setting up the core team at Tata Pension. Her hard work made me rethink about the general impression about the GenZees. "