Kruti Urs Email & Phone Number

Netherlands

Pune, Maharashtra, India

-Building the marketing plan, GTM strategy and category plan to drive the growth of the organization in India and other geographies.-Working with cross functional teams to convert data into actionable insights.-Creating brand awareness and developing brand strategy , messaging and positioning to ensure consistency across all mediums. -Conducting secondary research, report buying, market report analysis for competitive insights, market sizing and category planning.-Developing… Show more -Building the marketing plan, GTM strategy and category plan to drive the growth of the organization in India and other geographies.-Working with cross functional teams to convert data into actionable insights.-Creating brand awareness and developing brand strategy , messaging and positioning to ensure consistency across all mediums. -Conducting secondary research, report buying, market report analysis for competitive insights, market sizing and category planning.-Developing category plan, value proposition, and go-to market strategy for business growth.-Designing and developing marketing and sales collaterals, customer experiences for events and trade shows. -Developing content strategy for website, social media, email campaigns, etc.-Managing all aspects of brand management, communications and PR. Show less

Pune, Maharashtra, India

Proeon is an innovative plant-based protein company creating ingredient solutions forplant-based meat, alt- dairy, egg replacement etc. for global food corporations.My primary role is to formulate, steer and execute marketing and communication strategy todrive the awareness and growth of Proeon as a brand.-Acted as trusted advisor & sounding board for the founders to re-define company’s core values and identity through the pivot. Built a new brand identity for… Show more Proeon is an innovative plant-based protein company creating ingredient solutions forplant-based meat, alt- dairy, egg replacement etc. for global food corporations.My primary role is to formulate, steer and execute marketing and communication strategy todrive the awareness and growth of Proeon as a brand.-Acted as trusted advisor & sounding board for the founders to re-define company’s core values and identity through the pivot. Built a new brand identity for Proeon-Lead global efforts for brand activation including brand creation, messaging, positioning, communications strategy, media and PR, content for market activation, email campaigns, etc-Managed on going relationships with various content creators, publishers, and sectoral thought leaders to increase collective impact of media positioning. Show less

Mumbai Area, India

Founded and managed a sustainable bespoke fashion brand focused on slow fashion toreduce consumption and waste while meeting functional and sartorial needs of workingwomen. Worked on all aspects of business from ideation to revenue generation spearheading customer discovery, market research, branding , partnerships and growth.

Pune Area, India

Team leader responsible for managing client relationships and projects across various domains like Energy, FMCG, Publishing etc.

Mba, It Business Management

Education record