Digital Marketing Strategist
Current-Building out new Google Ads Campaigns utilizing proper account structure and best practices. Conducted competitive keyword research, and implemented proper organization of ad groups, proper -keyword match types, negative keywords, device segmentation, and ad extensions. -Auditing existing Google Ads Campaigns to find problems and optimize performance. Restructured ad groups, keywords, bids, and ad copy to adhere to Google's best practices. -Working with Analytics to assess visitor data to decrease the bounce rate and increase time on the page through on-site changes. -Using Analytics to Assess Visitor Behaviour and Make Adjustments to Paid Campaigns. -Used Ahrefs, and Moz to research competitors' link profiles and organic SERP presence.