At Continental, I drive marketing strategy and brand transformation. I've led successful PR efforts and revamped our brand's look, boosting recognition by 15% quarterly and doubling engagement. I've also enhanced our CRM, achieving a 45% open rate, and led internal campaigns increasing employee engagement by 30%. Additionally, I create content and lead client webinars and podcasts with 700+ downloads since 2021.

> Build Bubblelit product from a concept to a brand and establish brand recognition amongst potential audience. > Enhance brand Image and expand digital presence by website optimization and digital marketing> Define sales strategy to create multiple revenue streams and offer different flavors of the product> Develop partnerships with advertising agencies Pan India to grow traffic on the platform> Create investor pitch to bring in initial seed funds and client… Show more > Build Bubblelit product from a concept to a brand and establish brand recognition amongst potential audience. > Enhance brand Image and expand digital presence by website optimization and digital marketing> Define sales strategy to create multiple revenue streams and offer different flavors of the product> Develop partnerships with advertising agencies Pan India to grow traffic on the platform> Create investor pitch to bring in initial seed funds and client pitch to acquire business. > An integral part of all facets of business plan, financial model and marketing strategy since the company inception. Show less

> Led creative communications and retail product launches for employees, channel partners and customers to facilitate sales team in acquiring business, channel recognitions, product awareness and product packaging. > Driven Brand Campaigns to revamp brand image by development of communications, collaterals and organizing customers testimonials.> Developed creatives and content for internal/external product communications across revenue channels to revitalize employee/customer… Show more > Led creative communications and retail product launches for employees, channel partners and customers to facilitate sales team in acquiring business, channel recognitions, product awareness and product packaging. > Driven Brand Campaigns to revamp brand image by development of communications, collaterals and organizing customers testimonials.> Developed creatives and content for internal/external product communications across revenue channels to revitalize employee/customer interest and catalyze sales. > Cross functional coordination for creative approvals across teams including product, legal, underwriters and external agencies for seamless delivery of marketing materials. Show less

> Nurtured existing client brands of the company and acquired new ones onboard. > Assist clients, meet business targets though BTL campaigns, promotions and activations as per brand’s tone of voice.> Researched and executed innovative branding display arenas for the fast moving consumer good products in the modern trade outlets. > Designed and implemented Pan India merchandising programs for over 1000 merchandisers PAN India.