Kevin Rutter Email & Phone Number

Asbury Park, Nj, Us

Madison, New Jersey, Us

Chicago, Illinois, Us

Helped a Fortune 500 company revitalize their analytics approach through enterprise-level standardization of analytics tracking, updates to sub-optimal tracking methodologies and strategic guidance on GA4 migration planning - ultimately, enabling ideal data flow for actionable next steps.Assisted a separate Fortune 500 company on choosing between GA360 vs. Adobe Analytics as their analytics tech stack - evaluating the choice on over 15+ data points to enable success not only from an analytics perspective, but also in relation to their larger enterprise-level business strategies. Once the decision was made, assisted with implementation of the recommended tool.

Chicago, Illinois, Us

Assisted clients with the translation of enterprise-level business requirements into analytics tracking requirements. Helped to hone in on actionable business-critical KPIs across large tracking ecosystems at a company level.Developed scalable processes for Adobe Analytics implementation and QA around marketing channel rules documentation, enterprise SDR creation and pre and post-implementation smoke testing.Simultaneously, also leveraged my Google Analytics experience to assist 15-20 clients to migrate from Universal Analytics (GA3) to Google Analytics 4 (GA4) using automated processes to make the migration as seamless and efficient as possible.

Philadelphia, Pa, Us

Managing 20%+ of the Analytics divisional client revenue, ensuring that proactive and strategic decisions are made to ensure optimal client services and potential upsells and cross-sells.Leading 20%+ of the Analytics divisional analysts, ensuring optimal client service, clear paths on professional development, and actively working on interpersonal problem solving.Simultaneously managing multiple enterprise-level client accounts, ensuring data-driven strategic direction, and working directly with team members for delegation and execution.

Philadelphia, Pa, Us

Consistently managing clients in a wide variety of industries and sizes, providing data confidence, analytics strategy, and overall analytics success.Completing multiple Salesforce + GA360 integrations, and developing methodology for process, visualization and analysis.Mentoring all associates that I’ve worked with, taking care in their growth and future progress at Seer.Collaborating with the SEO, PPC and Creative divisions to implement user-based scoring, testing page layouts based on paid ads, and working to create an A/B testing framework.

Philadelphia, Pa, Us

Providing high-level analytics strategy for clients, and driving bottom-line results.Implementing analytics tracking through Google Tag Manager set-ups, utilizing event tracking, custom dimensions & metrics, and a wide variety of user-based variables to latch onto on-site elements.Continuing actionable and insightful analysis as the main driver of client value on the weekly, monthly, quarterly, and ad-hoc scales.Assisting analytics associates to collaborate on projects through review of work, constructive feedback, with an end result of high-end valuable work.Utilizing Google Analytics & Adobe Analytics tools to improve process and analysis such as: Google Data Studio, Google Sheets Analytics API, Adobe Analysis Workspace, and Adobe Report Builder.

Philadelphia, Pa, Us

Continued many of my associate level tasks, but with increased levels of responsibility, allowing me to manage mini-projects for clients.Managed massive reporting efforts for multiple clients, including planning & report organization, report delegation, analysis, report review, and final delivery.Collaborated with members of the SEO and PPC teams to ensure proper data collection and troubleshooting data issues.

Philadelphia, Pa, Us

Focused on actionable analysis on the weekly, monthly, quarterly, and ad-hoc scales.Explored automation tools to make the reporting and analysis process more efficient, eliminating manual data pulls whenever possible.Assisted account managers to provide high-level strategy, driving bottom-line results for clients.

King Of Prussia, Pa, Us

Compiled competitive reports using analytics, data mining, and other research techniques.Prospected new business opportunities, assessing the industry and the players within.Advised on how to adapt to new trends and the competition.Created reporting dashboards in Excel which offered actionable data through the use of pivot tables and macros.Reported on SEM and Marketing projects. Adjusted bids, created new ad copy, and managed keywords for SEM projects.

Established economic relationships and patterns by data mining online databases with Microsoft ExcelImplemented data cleansing methods to verify clear and efficient use of statistics in economic research

Assisted students with questions and problems on various programs, such as Excel, Access and Adobe DreamweaverProvided practical feedback on course material to professor

Boca Raton, Florida, Us

Segmented consumers according to geographic and demographic factors, creating a streamlined, productive environmentFostered long-term bonds with diverse customers through diligent customer relationship marketingNegotiated strategic alliances between ADT and local small businesses (locksmiths, insurance agencies, etc.) in order to develop mutually beneficial co-marketing partnerships