• Managed multi-channel marketing campaigns (SEO, PPC, email, social media, influencers) that exceeded lead generation targets by 15+%.• Developed and executed comprehensive marketing strategies resulting in a 70+% increase in user acquisition within 30 days• Orchestrated successful product launches, including focus groups, newsletter sponsorships, and podcast network, driving market penetration and brand awareness in competitive landscapes• Drive experimentation and iteration through A/B testing, user segmentation, and cohort analysis to optimize growth tactics and increase the average open rate of company newsletter to 40% and an average click-through rate of 10% • Execute newsletter subscriber growth campaign to gain an average 2000 new quality subs per month with limited budget• Developed detailed customer profiles and personas through extensive market research and data analysis, enabling targeted marketing efforts that increased customer engagement and retention• Increased service signups by 37% with social media campaigns across YouTube, Meta, Instagram, Twitter, and TikTok• Directed the design of the Pilot Podcasts mobile app, coordinating with developers, designers, and stakeholders to ensure a seamless user experience• Represented the company at industry events and conferences, networking with potential clients, partners, and stakeholders to drive business opportunities.• Secure partnerships with major brands Apple Podcasts, Amazon Music, and SiriusXM to promote brand awareness• Develop branding template and guidelines for use on marketing materials, merchandise, social media, SEO, etc.• Host, record, and edit the network’s flagship podcast for release in Q3 2024• Contributed to the development of new podcast concepts and pilot episodes based on focus group feedback, aligning content with audience preferences and trends.

• Provide account management to $MM clients and partners to increase contract renewal and decrease turnover• Negotiate distribution contracts on behalf of podcast networks

• Lead optimization of cross-channel campaigns to include cross-promotional events, influencer marketing, community marketing, social media, organic media, paid media, radio, print, TV, Out-of-home, to increase brand recognition and conversion• Launch and grow Apple subscription service for Blue Wire Podcasts• Locate and engage new audiences to expand listenership of entire network• Construct yearly marketing roadmap and $MM+ budget for entire Blue Wire Podcast Network • Manage a team of 3 full-time employees and 2 contractors• Create growth strategy for Blue Wire’s owned and operated YouTube channels with Head of Social• Design and implement SEO and SEM strategies increasing conversions by 30% within 90 days and YOY growth of 10%• Establish internal marketing process to increase key national and regional performance by a minimum of 20% during key sporting events such as Super Bowl and March Madness• Manage client relationships including A-list sports talent, agents, podcast platforms, online networks, and partners (Apple, Spotify, SiriusXM, Roku, NPR, WynnBet) accelerating market shares by 23% • Throw live events with local and national business partners to increase podcast performance and brand awareness• Collaborate with finance and analytics teams to analyze revenue and ROI to establish department budget (contractors, media spend, event planning, conferences, awards)• Collaborate with cross-functional teams in developing public relationship strategies leading to increased brand awareness for company

• Trained and supervised a small team of Brand Marketing Specialists• Consistently reached 1 million+ consumers for per specialty launch with customized marketing plans • Increased consumer loyalty of select products 20+% by analyzing promotional efforts and audience behavior• Use survey and listener data to inform management of potential product ideas and marketing strategies• Serve as point of contact for agency partners and stakeholders• Manage budget for product launches up to $100k• Assist in executing paid media across all social platforms• Build and execute executive-level creative briefs and cross-channel campaigns through competitive research, benchmarking, messaging, and audience identification (print, email, out-of-home, events, radio, PR, TV, social media)• Work with top-tier talent and Fortune 500 clients to cross-promote important products and live events (Buzzfeed, Glamour Magazine, Penguin Random House, Cartoon Network, Tribeca Studios)• Work collaboratively with production, sales, public relations, legal, digital, and content creation teams• Monitor national and local trends for potential use in future marketing strategies

• Propelled organization to Top 10 in Google results for ‘homeless services in Atlanta’ • Increased social media following by 40% in a nine-month period• Surpassed online donations and fundraising goal by 20% to $300k+ with customized marketing plan.• Write marketing copy for social media, email campaigns, digital and print ads to appeal to agency stakeholders• Create monthly report to assess performance of organization website and ROI of digital marketing spend• Create and distribute annual report via email, social media, and direct mail campaigns• Develop and monitor department budget for fiscal year• Design, launch and maintain the Messenger of HOPE website

• Increased Virtustream’s social followers by 20% in six-month period• Developed social media strategy from the ground up to 3rd in overall share of voice in cloud computing industry• Increased number of top-tier Development recruits with customized email marketing and communications plan• Boost Sales profits with social media, email, and marketing campaigns for new security software launch ViewTrust• Managed creation of data sheets, case studies, and email communications presented to current and future clients• Ensured all public-facing collateral meets brand standards and maintained company website via Drupal and WordPress• Create potential employee engagement plan with HR to boost number of prestige graduates to work at Virtustream