Founder And Principal Consultant
CurrentCounsel clients on business strategy and marketing positioning | Perform quantitative and/or qualitative analysis | Deliver hands-on support for tactical efforts Examples:• For a boutique investment bank: Assessed the strategic rationale for a merger between two companies in the digital marketing arena. Conducted industry and company research, identified likely synergies, highlighted potential pitfalls, and prioritized open questions to be discussed with the target companies in future discussions. • For a management consulting firm: Performed quantitative analysis to determine how strongly standardized test scores and results of candidate assessment tests correlate to future on-the-job performance. Executed in-depth analysis of competitive positioning regarding compensation. Provided strategic and tactical support for the talent acquisition function by performing recruiting pipeline analysis, structuring the approach for candidate search within new channels, evaluating talent, and managing candidate communications. Provided support for Professional Development function by conducting targeted search for a subject matter expert and reviewing proposals. Served as go-to resource for a wide range of ad hoc research projects.• For a beverage industry and sales effectiveness expert: Revised marketing materials and website content, which improved clarity and highlighted strengths differentiating client from competition. Also identified, prioritized, and marketed client's services to prospective customers in new target segment in order to diversify base of business and generate additional revenue. Contributed to client's book and presentations on sales and marketing best practices by ensuring correlation between key principles and the scenarios used to illustrate them. (Credited as editor on the published book.)Note: Prior to formation of LLC in 2017, consulting practice was structured as sole proprietorship.