As an integral part of the TSL executive team, I have responsibility for internal and external client success via intelligent planning of marketing systems, development and implementation of successful marketing strategies, and management of both TSL and key client marketing initiatives. • Lead client digital marketing consultations to evaluate lead generation models and optimize digital acquisition cost modeling based on digital channels and target audience. • Emphasis on cost-per-conversion, cost-per acquisition, MQL to SQL performance, win value, and total-lifetime-value to optimally balance investment in digital marketing portfolio. • Partner with Sales to ensure success in new business initiatives related to marketing, including digital demand generation, content strategy, lead acquisition at various buyer consideration stages, and conversion optimization.• Spearhead the ongoing evolution of TSL as a data-driven marketing agency by ensuring that TSL is adopting and utilizing emerging marketing strategies and technologies. • Identify and recruit key subject matter expert talent to build a highly competitive digital marketing agency. Mentorship and education of internal team on marketing best practices.

Helped lead TSL from a telemarketing focused organization to a more complete digital marketing service provider with an increased focus on Analytics, UX, Social Media, Social Media Advertising, moving toward modern content, SEO, and SEM best practices. • Lead client social media, content marketing, blogging, and conversion optimization consultations.• Moved TSL towards a more effective marketing framework that merged inbound and outbound marketing. • Managed SEO, SEM, and Social Media managers as well as oversight of an execution team of designers, developers, and copywriters• Evaluated and optimized cost modeling that combined inbound and outbound lead generation programs.• Developed a systematic approach for LinkedIn Sponsored Update campaigns for TSL and clients which achieved targeted Click-through-rate, Average Cost-Per-Click, and Cost-Per-Acquisition. • Blogging, authoring content for blog.tslmarketing.com in order to increase site visits and conversions• Executive oversight of TSL Internal SEO project that achieved a 61% increase in organic traffic from 2015 to 2016.

As Director of Data and Reporting I was responsible for list acquisition and development on behalf of TSL's clients. I helped clients understand and target their audience by specific query parameters. Once the audience was established, our goal was to utilize our list development team to find list sources, research companies, acquire contacts and confirm information. The role also involved ensuring that our campaign reporting was uniform, delivered on time and was in line with industry standards.During this time I also helped oversee the build out of TSL's Columbia, Maryland office. I managed client projects, trained new employees, implemented new office procedures and worked to train new managers.• Managed and mentored a team of five B2B business development campaign managers and 40 business development specialists. • Mentored and trained business development employees.• Ensured high level of client satisfaction of business development efforts• List acquisition and contract management through third party data vendors.• Management of list profiling, cleanse, and append projects by TSL’s India data team.• Consult with clients to help understand and effectively target their ideal audiences by specific audience query parameters. • Responsible for ensuring uniform campaign reporting.• Oversaw campaign reporting metrics and benchmarking for telemarketing campaigns

As Account Executive at TSL Marketing I helped support, maintain and expand relationships with IBM. • Cultivate and expand relationships with external clients, including IBM. • Strategic expansion of our network of contacts within IBM.• Managing target accounts and provide aggregated reporting of activities to key sponsors within IBM.• Key account project management – B2B Lead Generation Projects.• Responsibility for IBM Lead Reporting and project proof of performance.

The program manager role at TSL is a client facing role that demands attention to detail and a commitment to meeting or exceeding client expectations. I worked with our skilled team of Business Development Team Members to achieve the best possible results for clients on both integrated and standalone marketing tactics. As a project manger I was responsible for ensuring that projects were completed on time/on budget, that our internal customer was happy and productive and that our external clients had a superior customer experience.• Management and training of 20+ B2B telemarketing business development specialists.• Client account management and expectations setting.• Reporting to clients on project delivery.• Built framework for accurate, timely, and on budget projects. • Trained Business Development team on highly technical I.T. messaging.• Developed and trained TSL team on uniform CRM coding.

Through a combination of Internet research, data profiling, and cold calling, I worked with TSL's clients and helped them identify leads and engage with business managers, directors, and executives. In this role I interacted with clients' sales staff and business partners to help them better understand how to progress opportunities through the sales cycle. Principal responsibilities around lead generation activities included prospecting, capturing business intelligence, generating reports from leads developed and connecting prospects with TSL clients.

This was a commission-based seasonal inside sales role for a minor league baseball team in Fresno, California. The role involved cold-calling area businesses to sell ticket packages including season tickets, club level seats, and suite level events.

Organized fundraisers and rallied volunteers for canvassing, phone banking and GOTV activities in a five county region in central West Virginia.

Researched state newspapers for articles and events related to West Virginia University. Prepared news clippings for internal distribution to the administration.