Kryn Shook Email & Phone Number

Ball Ground, GA, US

Atlanta, Georgia, United States

Oversee digital content strategies across all online channels and platforms by developing the roadmap for content that aligns marketing initiatives (campaigns, events, product launches, and promotion.)Create engaging and relevant content across Orange’s channels (blogs, social, youtube, podcasts, etc.) that resonate with the target audience.Lead a content.

Atlanta, Georgia, United States

Developed and implemented a comprehensive marketing strategy using email, paid ads, organic social media, and website traffic to create conversions to meet company goalsManaged campaign budgets (30-50,000+) and adjusted spend based on performance and desired outcomes.Coordinated with cross-functional teams, such as sales, product, and customer service, to.

Atlanta, Georgia, United States

Lead social media strategy across all platforms (Facebook, Instagram, LinkedIn, and Twitter) that led to 20% growth across channels.Oversaw blog and podcast content calendar and execution of content.Collaborated with cross-functional teams to manage design and copy writing for content channels.

Greater Minneapolis-St. Paul Area

• Marketing, Events & Project ManagementWorks with different clients (Youth Specialties, Orange ReThink Group, HomeWord) to oversee their marketing departments to drive email and social results and engagement. Project.
• Created and implemented an overall marketing calendar for email and social platforms. Built multiple monthly campaigns within MailChimp and Facebook Ads.
• Hired and oversaw communication and training for over 100+ volunteers and 50+ speakers on a yearly basis.
• Completed a product build-out in 12 weeks by project managing and working with the designer, web developer, content writer, and video team to complete a small group series for the client’s new book.

Minneapolis, MN

• Managed more than 10 events per year with $500K budget. Oversaw and collaborated with event and marketing team and drove results.
• Achieved a 30% conversion rate an average from event call to action (CTA) by leveraging SMS messaging for attendees to opt in.
• Created test plans in Confluence for each event and identified goals, measured ROIs and KPIs, tracking learnings and outcomes post-event.
• Led and managed overall strategy, vision and execution of experiences, facilitating weekly meetings with events and marketing teams.

Minneapolis, MN

• Contracted over 100 speakers and talent acts on yearly basis for national conventions and events. Recruited and trained 150 volunteers per year for event teams.
• Executed contracts and riders for each speaker and talent, meeting requirements and staying on time and on budget.
• Hired vendor and contractors for each event, serving as key point of contact for tasks, schedule, payment and travel.
• Directed weekly progress meetings discussing budget, setbacks, concerns, wins and ideas for each event.
• Created clear communication for each team member, confirming their key role in event registration numbers, marketing and programming.

Eden Prairie, MN

• Managed Facebook, Twitter, LinkedIn, Google+, and Spiceworks accounts for brand.
• Collaborated with marketing team regularly, planning content campaigns, including global webinar event execution and integrating content campaigns into social and webinar strategy.
• Generated analytics reports, informing team of social strategy and content based on findings and generating overall growth in engagement on each platform.
• Executed companywide communication and social media policy in conjunction with Marketing Communications Director, establishing appropriate actions for sales team on social networks when interacting with potential.

Greater Minneapolis-St. Paul Area

• Managed company’s conference presence at more than 8 conferences per year. Held responsibility for content creation of 3 social media accounts and direct mailing marketing strategy.
• Updated WordPress website with edits or additions, posting bi-weekly blog on website which was pushed to social platforms.
• Established Google Ads, increasing SEO metrics.
• Trained over 300 staff on communication policies and social media regulations, retaining talent.

• Train and mentor 3 regional Site Directors and overall supervised 15 summer youth counselors and facilitated community partnerships that provided housing and service for YouthWorks program participants.
• Partner with HR Team to help mediate performance issues and set plans for performance improvement and implemented staff transitions when needed.
• Create training for summer new hire orientation for 100 staff.

Greater Minneapolis-St. Paul Area

• Managed office operations, including greeting guests, communicating with partners from churches, clients, sales representatives, answering phones, mailing lists, and office supply ordering.
• Provided ad hoc project support to various office teams depending on annual peaks.
• Managed large-scale publications, helped coordinate conference logistics.

Bachelor'S Degree, Youth And Family Studies

Education record