Used creative strategy and copywriting skills to apply new brand throughout various channels. Created B2B landing pages, one-pagers, and blog posts during my short-term contract role.

Performance marketing writing: • Analyzed digital marketing data to iterate on paid advertisements• Collaborated with designers and project managers on paid digital marketing campaigns• Worked within strict brand copy guidelines• Developed copy for social media ads: Facebook and Pinterest• Created copy for digital marketing landing pages • Generated google responsive ads and banners ads• Worked on copy overlay for video advertisements across various paid ads

Marketing writing: • Created and implemented copy guidelines.• Developed feature copy for all products.• Revised product box copy to increase conversion.• Interviewed users to create in-depth user stories.• Generated banner ads, landing pages, infographics, and flyers for seasonal campaigns.• Managed company Twitter and used data analytics to foster more engagement.• Worked with front end devs, designers, and product team members to develop features and product pages• Rewrote on-boarding and paywall copyMedia:• Storyboarded, directed, narrated, and scripted an explainer video. • Scripted 2 nationally syndicated TV commercials that aired on major networks.• Scripted 3 radio ads for Pandora and select college market radio stations.Content Creation:• Developed content for conferences, awards, and leadership speaking opportunities.• Wrote engaging stories about a wide-range of education topics.• Created an editorial calendar (WIP).

Clients: HP, Unilever, Thule, Omnimount, Aveeno• Developed and edited copy for both digital and print marketing campaigns• Collaborated with a large creative team (designers, project managers, engineers)• Proofread design comps, printer proofs, and creative drafts for tone and accuracy• Simplified technical copy into language suitable for different marketing media• Ensured quality UX by adapting copy to suit the ideal user's language• Created headlines, slogans, and body copy for 2D marketing displays• Developed copy templates to ensure accuracy and consistency across all merch• Edited copy translations in various languages including French and Spanish• Researched and compiled marketing data for outside sale pitches• Followed creative work orders and change orders in a fast-paced agency environment

• Created Tweets about online Adobe design lessons • Produced short bitly links for easier access to online videos• Edited technical video descriptions to create a ensure a consistent, nontechnical tone • Catalogued and organized video2brain lessons • Proofread video summaries before website publication