Oversee the voice and tone in our products (Life360 and Tile) by crafting and maintaining a strategic product voice strategy, editorial guidelines, content principles and patterns that inform the user experience across our products. Work with designers, product managers, engineers and business partners to elevate the product experience and drive great storytelling in-app. Ensure all written product content aligns to Life360's ethos of delivering magical experiences and putting our members before metrics.Elevate all content in our product and web experiences to build trust and connection with members. Advise on the content experience, and articulate content strategy to executives and other internal stakeholders.Write, edit and proof copy for voice and tone alignment as needed.Lead content development for new and emerging product experiences. Translate complex ideas into understandable concepts that enhance product narrative and user experience. Identify content gaps and propose ongoing improvements to the product voice, tone and UX. Beyond the role: • Support internal company presentations• Support internal comms on a part-time basis with the production of all-hands meeting materials

Reimagine Life360's product voice and how the app speaks to members throughout the user experience.

Oversaw a creative team producing world class brand, design and communications work for a slate of incredible brands. Led and optimized creative operations, resourcing, production and marketing program management. Built strong internal culture & impress clients with every project that goes out the door.Notable clients: Coca-Cola, The Wellbeing Outfit (Australia), Eterneva, Fivetran, Jupiter Therapeutics, Catalys Pacific, Veery and Torreya Insights among others.

(Formerly known as Amobee, then acquired by Tremor International and rebranded as Nexxen)Built and oversaw Internal Communications function and team. Worked with executive leaders to tell stories that inspire and engage employees. Built and consistently executed upon a global internal communications strategy while giving strategic counsel to executive leadership. Built a culture where employees felt valued, recognized and supported — and communication flowed smoothly up, down and across the organization.Notable accomplishments: • Restructured Internal Communications function to successfully support our executive leadership team and cross-functional stakeholders from across the company. Hired a team of internal comms pros.• Built and operationalized a long term internal communications strategy from the ground up. This included revitalizing how we use Slack, increasing team member engagement across written channels, All-Hands meetings and internal events. Moved the needle on employee sentiment from a net negative to a net positive NPS within 6 months.• Oversaw content and creative output on our social media channels (instagram, LinkedIn), glassdoor, BuiltIn and other platforms.• Led internal communications strategy, cross-functional coordination and transition planning leading up to and during the early months of Tremor International's acquisition of Amobee in September 2022.• Stood up, coordinated and led the production of a weekly company-wide town-hall series with leaders from across all of Tremor International’s portfolio companies (now combined under one umbrella known as Nexxen) to drive employee alignment to the company's mission, vision and path forward post-acquisition.

Managed communications strategy and creative, keynote development, production and speechwriting for Okta's Executive Leadership team across key events including Oktane (our annual customer conference and largest external event), Showcase (annual product innovation conference), customer-facing regional events, our annual leadership conference for 150+ VPs, our annual Company Kickoff event for 5,000+ employees, and media hosted events (WSJ Future of Everything, Fortune Brainstorm Tech, CNBC@Work Summit etc.)Notable accomplishments:•Led and coordinated the production of Showcase (Okta's annual product innovation conference) virtually for all partners, investors and customers.• Led and coordinated the production of 6 main-stage keynotes (including content strategy, script writing, executive coaching, and acting as agency liaison and creative director on design production) for Okta's company kickoff for all 5,000 employees at the Mirage in Las Vegas. • Developed a number of assets and processes including an Executive Comms Strategy template, Keynote production process for large scale events, and a process for working with creative agencies on various creative assets for executive events.

Managed internal & executive communications and creative content for Lyft's co-founders (CEO & President) and VP of Employee Relations. This included content strategy and ongoing planning for Lyft's monthly global all hands meetings, monthly Senior Leadership forums, Weekly company-wide AMAs with Lyft's co-founders, ongoing employee communications, change management, crisis communications, internal film production and creative direction on various collateral. Led production and management of Fortnight (Lyft's global monthly all-hands meeting) including agenda planning, content strategy and production, speechwriting for the co-founders, creative direction of media and video content, leading rehearsals, coaching speakers (including executives, senior leaders and presenters from across the company) and working with Lyft's co-founders on their monthly company-wide messaging strategy.Notable accomplishments:• Recognized by Lyft’s CEO & President as an all-star team member at the company level for my impact at the company in 2020, driving critical internal communications efforts through the first several months of the pandemic.• Developed executive communications strategy from scratch for Lyft's co-founders (CEO and President)• Successfully implemented a number of remote employee engagement programs during the pandemic including a weekly AMA with the co-founders, employee storytelling on Slack and multiple internal films to keep employees feeling connected to the business after transitioning to a fully distributed workforce in the early months of the pandemic. • Increased employee engagement at Global All Hands Meeting by 2x over the course of 6 months.• Developed a "Persuasive Presentation" workshop and guidebook for team members to use when developing presentations at Lyft • Recognized as the People Team Hero (an award for exceptional team members on the People team) in 2018, only four months into my tenure at Lyft.

Worked with interdisciplinary teams and agency executives to translate a variety of concepts into effective marketing, and product design solutions. Built strategies for extensive creative campaigns. Developed an internal agency-wide Strategic Storytelling curriculum, and supported our C-suite with client pitches as well as large-scale presentations.Supported internal marketing efforts by providing web and social marketing design, environmental design, and event design support. Notable clients: TIAA, Bank of the West, Humanity United, Thorn, AXIS Dance Company, Silicon Valley Bank, Parnassus Investments and iHeartMedia among othersNotable accomplishments: • Award winning Stop Sextortion campaign for Thorn: Best In Class Interactive Media Award (2017) for Websites in the Advocacy category, Featured in NYT, Refinery29 and Huffington Post among others• Built multiple award-winning ad campaigns for TIAA and TIAA-CREF• Planned and facilitated multi-day design thinking workshops and conferences for executives across a number of large clients including a top 25 US bank

Was responsible for the visual style of Telenav's Automotive Business Unit. Led all creative iniatives for marketing and brand including a refreshed brand voice for the Automotive Business Unit. Defined and developed a system for organizing all project assets across product and marketing design teams.Notable projects:Telenav's CES Marketing Campaign & On-site interactive autonomous demo (2016),Various company pitch decks presented to Ford, Jaguar + Land Rover, and Toyota, Telenav’s Corporate Website Redesign

Worked with a broad range of clients from different industries to reimagine complex stories, develop engaging content strategies, and create cinematic presentations.Notable clients:Cisco, Yahoo, Coca-Cola, Boeing, The United States Olympic Committee, Venafi, XPrize, Invuity, CEB, D.Light, KGHM, Cloudera, Salesforce, Qualcomm, Foundation Medicine and Atlassian among others.Notable projects:• Multi-day Keynote presentations for Coca-Cola for the 2015 Adage Digital Conference • Fundraising Keynote for the National Center of Safe Sport at the US Olympic Committee • Investor Pitch Deck and 10k wrap for Foundation Medicine, a leading startup in Cancer therapeutics • Over 20 internal and external keynote presentations for Cisco

Worked on concept development and execution of a diverse set of creative print and web solutions for various clients and projects.Notable Clients:Interstate Equities Corporation, Novigo, Ballet Hawaii, DeReus Architects and Philpotts Interiors, CPMC Sutter Health