Founder + Ceo
My tenure as Founder and CEO of Sistine involved developing the eco-conscious skincare brand that reflected human and eco-care in balance. My entrepreneurial background enabled me to scale the bootstrapped company—leading with a sustainable ethos in business operations and consumer goods. With a hard focus on the consumer experience and growth strategies, I have boosted brand awareness across several media outlets, including Refinery29, Hypebae, Fashion, and The KIT—with press features highlighting myself as the brand's founder in Forbes, Byrdie, and WWD. As CEO, I was able to fortify the brand’s success through effective operational procedures, product development, and solid brand messaging—which led to personally landing beauty leaders such as Well.ca, Anthropologie, Indigo, Shoppers Drug Mart, and AMP Beauty LA.My design background influenced the company's branding, as I visually shaped, creative produced, and art directed all graphic work, product and packaging design, and editorial campaigns. Beyond my editorial contribution—I have single-handedly attained, and have been awarded multiple corporate grants from American Express and Telus Business. I was also directly selected as a BIPOC Female Founder for the Sephora Accelerate 2022 program—a major accomplishment as CEO, that reflects my dedication to the beauty industry.I am solely responsible for attaining company certifications for Climate Neutral, 1% for the Planet, and Leaping Bunny Cruelty-Free—which speaks to my strong stance on sustainable practices and policies, that funnelled 1% of company revenue to organizations that support planet wellbeing, lowering our carbon footprint, and never testing on animals.While my exit from Sistine comes upon my majority-ownership share sale of the company—I will be reinvesting in consumer goods that continue to lead with an unwavering sustainability ethos, and a workplace built on respect, gratitude, and more importantly, fostering community.