Krystal Nicholson Email & Phone Number

Client: Burger King

Past Clients: P&G at Sam's Club, Tums, Cracker Barrel, Peloton, Burger King

Greater New York City Area

- Drove the success of 360 marketing campaigns for domestic and international licensed partners on territory/product / campaign launches and store openings- Successfully achieved +9 billion impressions by orchestrating and implementing a global celebrity VIP strategy to enhance visibility and exposure for the brand.- Defined public relations strategies to identify and capitalize on business opportunities, penetrate markets, and capture significant market share.- Maintained strong relationships with creative, PR, and celebrity agencies and all media partners while managing day-to-day publicity activity.- Spearheaded the development and management of traffic driving programs to achieve retail sales goals while harmonizing with merchandising, planning, and retail departments.- Managed and maintained a $5 million dollar marketing budget across five brands, including all expenses, forecasting, and fiscal analysis.- Promoted from Marketing Coordinator to Manager by demonstrating leadership potential and supervising 2-3 seasonal interns each year.- Oversee the development and implementation of global brand strategies and marketing programs to support all product categories across all channels.-Manage public relations agency to support the public relations strategy and oversee their day-to-day activities, including press releases, events, editorial placements, and gifting.

Greater New York City Area

- Managed stylist, celebrity, influencer, and agent relationships for the brand- Managed and track sample requests from press, stylists, celebrities, licensees, photo shoots and more. - Managed model castings for all campaign photo shoots, quarterly ecommerce shoots, video shoots, and press related events.- Developed and distributed monthly celebrity/PR report

New York, New York

Assisted in all marketing activity which included:-General photo shoot production - casting, style outs, etc-Organization and monitoring of marketing samples-Creation of seasonal promotional items-Assist in editor and celebrity gifting and outreach-In partnership with the PR agency, coordinate additional product needs including red carpet, celebrity and editorial outreach-Assist Media and Brand Marketing Manager with tracking, submission and timeline development of all trim, contracts, copy and logos-Process all marketing invoices-Develop marketing presentations for meetings

• Act as corporate marketing liaison for retail and outlet stores• Collaborate cross-functionally with Merchandising, Planning and Allocations, Retail Operations, Visual Merchandising, and CRM to understand specific business goals and build compelling marketing programs to help deliver against those goals• Work with Creative Team to develop marketing ads and collateral, including promotion communications, invitations, and Visitor Center materials • Establish relationships with mall marketing team and other local/regional marketing partners and vendors and execute marketing initiatives for stores that align with brand strategies• Develop and execute marketing plans to support new store openings• Execute the development and management of Gift With Purchase program• Manage traffic-driving events at retail stores• Partner with Systems, Analytics, and CRM teams to measure, report on, and evaluate the effectiveness and ROI of marketing programs and provide recommendations for future• Assist in the management and creation of retail signage• Execute sample management for all national ad campaigns and all other marketing projects• Maintain marketing budget with creation of purchase orders, processing and payment of invoices

• Facilitated all sample requests and product pulls• Managed department interns• Updated and maintained media lists• Collated daily clip monitoring, and submitted monthly editorial reports• Executed celebrity seeding opportunities• Assisted with the planning and execution of all press related events• Provided the PR team with administrative support and assist with research projects

• Supported the PR department by: coordinating all sample traffic for stylist and editor pulls.• Assisted in the management of daily clip monitoring, and all press related events.

•Supported the PR manager by coordinating all sample traffic for stylist and editor pulls, managing daily clip monitoring, research projects, and lookbook/press kit layouts•Assisted in the management of all press related events: photoshoots, in-store events, press and wholesale market appointments•Lead intern for New York Fashion show prep including management of check in lists, gift bags, and coordination of deliveries

New York, Ny

• Acted as an assistant to the Fashion and Accessory Market Editors by overseeing sample trafficking and liaising directly with PR representatives on sample loans.• Assisted on photoshoots and managed administrative tasks required by the department supervisor.