Brand communication strategy is core to our process at Fragile, ensuring that media thinking is considered early to deliver best in class creative ideas where the context enhances the content. At Fragile we challenge the existing industry model of media and creative working in siloes, instead preferring an integrated, collaborative planning approach where insights into audience’s relationship with platforms and channels are used as key inputs to creative ideation.I help in the creation of strategic communications initiatives while working to bridge the gap between media and creative. My role is in the creation of journeys, engagement frameworks, campaign ecosystems, and annual communications plans across paid, owned and earned touchpoints.

#HolkyzMarketingu was founded to support and enable networking of women in Marketing. The org currently educates both, women and men interested in Marketing, Advertising, and Tech. I am delighted to lead workshops on: - How to make effective marketing communication- How to find insights that resonate with people

Let me start with a dialog from GoT…Tyrion Lannister: Dragons do not do well in captivity.Missandei: How do you know this?Tyrion Lannister: That's what I do. I drink and I know things.__And that’s almost the same answer when someone asks me what is my best skill. I don’t drink, I just know things. I was looking for answers my whole life. That's why I decided to turn my curiosity into a new media platform where I am curating inspiring ideas to help companies found out where innovation can happen.Note: Insight.cz is not a commercial project. The mission is bringing interesting marketing trends to everyone.