Krystal Chen Email & Phone Number

中国 上海市区

Responsibilities:1) Product & Solution Marketing• Set the product GTM strategy, make marketing plan together with product teams and take full ownership to design product and solution campaigns, including global and China mega-events, product launch activities, customer and partner engagement and leads generation• Worked together with the product team to identify value proposition, prepare the IoT/Industry 4.0 product and solution promotion materials, including video, white paper, leaflet etc.• Work closely with field to develop market and competitive analysis and develop competitive tactics to drive market demands• Track marketing results and finish marketing performance reports for leadership teams2) Branding • Develop product promotion materials including product feature introduction, customer success stories, evangelizing internally and externally to communication teams, sales teams, partners, influencers, customers and key opinion leaders etc.• Build up thought leadership of SAP in IoT/Industry 4.0 in China marketing via exhibitions, government activities and media activities; Evaluated and pitch impactful awards in China3) Partner Co-Innovation Projects: • Identify new partners, explore co-innovation projects with partners and develop new business opportunities• Manager the co-innovation projects as the project manager and responsible for the promotion of the co-innovation projects

Shanghai

Shanghai

1) Plan, bid and execute the government projects, supervise the implementation of PR activities2) Communicate with government and support CEO for VIP reception3) Submit regular activity report and provide advices of the overall strategy for government programs4) Crisis PR. Explain to the external public about the situation of the company, plan and host the important events and assist in handling the relationship5) Establish and maintain the databased and document of the public relationship of the company

Changzhou