Marketing Manager
Current- Responsibilities:1) Product & Solution Marketing
- Set the product GTM strategy, make marketing plan together with product teams and take full ownership to design product and solution campaigns, including global and China mega-events, product launch activities.
- Worked together with the product team to identify value proposition, prepare the IoT/Industry 4.0 product and solution promotion materials, including video, white paper, leaflet etc.
- Work closely with field to develop market and competitive analysis and develop competitive tactics to drive market demands
- Track marketing results and finish marketing performance reports for leadership teams2) Branding
- Develop product promotion materials including product feature introduction, customer success stories, evangelizing internally and externally to communication teams, sales teams, partners, influencers, customers and key.