Krystal Fox Email & Phone Number

Chagrin Falls, Ohio, Us

-Responsible for defining marketing strategies, setting sales objectives, establishing quotas for sales team, composing financial forecasts, and creating effective revenue management strategies to ensure profitability. -Managed six departments: sales, customer service, product management, international sales, product specialists, and marketing. -Implemented numerous projects which resulted in 2 years of record sales since 1949. In the first year, we grew 30% (from 13 million in average annual revenue to 17 million). -Initiatives included a proactive outbound calling program orchestrated through the sales team, comprehensive programmatic digital advertising, geofencing of industry tradeshows, product videos, technical blog, LinkedIn & Facebook page & ads, process improvements, and enhancements in technology to increase efficiency and eliminate errors.

Mobile, Alabama, Us

-Organized and managed a portfolio of 5,000+ products, equipment, and supplies. -Managed four departments: sales, marketing, quality assurance, and new product development.-Managed hiring/firing, budget adherence, revenue growth, new product acquisition, product testing, quality assurance, the sales department, social media, website development, landing page creation, vendor relationships, new lead generation, email & drip campaigns, product sampling program, influencer program, blogs, print advertising, magazine publication, specials & sales, google ads, search engine optimization of digital content, YouTube video library, competitor analysis program, marketing calendars and promotional strategies, video creation and promotion, and trade show prep, execution and follow-up (approximately 12 shows per year).-Met high ROI expectations including minimum growth of +5% per annum. Exceeded both gross margin and total revenue goals on a quarterly and annual basis. Surpassed the last 3 quarter's revenue expectations by 7 million over the +5% growth minimum.

Foley, Us

-Operated as a point of contact for all matters specific to my accounts, including leading the acquisition, signing, and management of the Hangout Hospital Group, as well as working with and co-managing clients such as Brett Robinson, Gulf Shores Orange Beach Tourism, Mandoki Hospitality, and many more. -Ensured the timely and successful delivery of our solutions according to customer needs and objectives.-Other responsibilities included cold calling, client and competitor research, preparing comparative reports, negotiating & preparing contracts, up-selling, and developing proposals. -Ensured the timely and successful delivery of our solutions according to customer needs and objectives, including preparing comparative reports, negotiating and preparing contracts, up-selling and proposal development, and problem escalation and resolution.

Cleveland, Oh, Us

-Increased SpaRoom’s Multi-Level Marketing and Direct Sales accounts profitability by 32% in 9 months through re-branding the wholesale division, redesigning the website, instituting a more effective eCommerce-platform, and implementing a social media, email and direct mail marketing campaign. -Responsible for increasing sales revenue and meeting financial objectives through forecasting, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.-Directed projects of a complex nature by managing team responsibilities, identifying necessary resources and developing a schedule to ensure timely and successful completion of projects.

Cleveland, Ohio, Us

-Researched, created, and implemented projects to grow the business-to-business division of DIRECTV, resulting in a complete overhaul of the BtoB sales strategy, culminating in an additional $500,000 in incremental spend with Brandmuscle for the fiscal year. -Successfully developed strategies to meet specific financial goals outlined by Brandmuscle’s executive team.-Managed and directed Account Executives.

Des Plaines, Il, Us

-Researched, analyzed, and developed marketing initiatives and campaigns for clients. -Served as an advertising consultant and marketing strategy expert to Chief Marketing Officers, Vice Presidents of Marketing, Marketing Directors, etc. -Wrote and developed company literature and blogs which were posted to our company website to gain prospect interest and increase client understanding of our business. -Overcame resistance/objections to product purchase by effectively communicating with clients to meet their specific needs by addressing concerns, educating, gaining their trust and securing a commitment to purchase.

Des Plaines, Il, Us

-Performed various tasks in numerous departments including copywriting, account management, business development, marketing strategy, client relations, etc.-Became familiar with the entire marketing campaign process; from research to concept development to execution and final analysis. -Gained experience working with direct mailers, print ads, radio, TV spots, SEO, mobile marketing, and more.