-Create and update the content on website and social media -Work closely with video content team to execute digital marketing strategies-Design marketing materials for website, in-store promotion, social media-Apply AI technologies on daily workflow

-Create and develop engaging digital / Mailchimp eDM content that aligns with CareER's mission and values-Research and curate relevant content to share with target audience-Strategize and plan content creation for upcoming CareER events, campaigns, and initiatives-Collaborate with our Branding and Public Engagement Team to ensure consistent messaging and branding-Monitor and analyze Mailchimp analytics to identify trends and opportunities for improvement & Keep up-to-date with the latest trends and best practices in EDM content creation.

Research market needs and provide insights, ideas and technical support in improving user experiences and sales/marketing initiativesDevelop and implement creative online and offline marketing campaigns using various materials, artworks and concepts to engage with the existing and potential customersManage and track the engagement and performance of different digital marketing channels, such as SEO, content marketing, and social media profiles Assist with the design and revamping of social media platforms, e-newsletters, and other materials

● Shot and edited 2 vlogs, 5 tutorial videos and 6 Lo-fi music videos to promote stress-relieving activities including floatation therapy and art jamming to the public.● Conducted keyword research using Google Trends and Tubebuddy for SEO marketing on Spotify, Instagram, Facebook and YouTube to ensure digital content display in top 10 search results. ● Edited the company’s website layout and uploaded 20 articles related to mental wellness to increase public awareness about the company’s meditation services.● Analyzed mental wellness-related social issues and received 1334 likes for the highest-achieving post which is 3 times more views higher than other Instagram posts.● Designed and edited 40 Instagram posts, 10 Youtube video thumbnails, 20 website banners using Canva and Adobe Photoshop for more targeted marketing.● Produced more than 100 digital illustrations including a set of 30 Whatsapp stickers and 90 images explaining human design concepts● Organized 2 sessions of corporate trainings for Manulife twice to introduce the basics of human design analysis for 40 staff.

Edited 10 articles in both English and Chinese on company website and InstagramResearched and updated the website database of more than 50 pet-friendly places-to-go in HK Maintained good relationship with clients such as reposting Instagram stories of pet KOLs to drive engagement and improve reach of content.

● Translated 1 set of teaching materials from Chinese to English per week● Acted as tour guide at the Eco Trail to introduce local endangered species to the public in groups of 10-20 in a daily-basis for one month ● Prepared articles introducing Eco Trail to raise the awareness of general public towards biodiversity in Hong Kong● Managed the activities organized during Ocean Park Conservation Chill Club Carnival and educated the public about the focal species at 3 game booths

● Worked closely with seniors for the specimens pre-processing steps, equipment calibration and daily operational maintenance ● Conducted dilution of saliva samples to test the presence of COVID-19 virus● Performed quality control and external proficiency testing