Develop and execute media relations strategies to drive brand awareness and increase positive impact of reputation within the hospitality and gaming industries, as well as among the public. Cultivate and develop strong relationships with global media brands and journalists. Manage sensitive information and disseminate appropriate messaging to media. Collaborate on crisis communications and issues management, working with internal stakeholders to develop and execute communications plans. Train company leaders for media interviews and provide coaching on handling tough questions. Monitor and analyze media coverage relating to the company and relevant industries.

In my most recent role at American Heart Association, I reach new audiences by writing specialized content covering shooting and editing videos, designing graphics for social media, and scripting public service announcements for radio. I foster productive relationships with agency leaders, volunteers, and community partners through responsive and open communication.In addition to this, I utilize leadership expertise to oversee public relations needs in three media markets of Nevada and Arizona. I contribute to budget development for paid media campaigns. Attain set objectives, including event awareness, media advocacy, and community positioning. Also, I ensure brand promotion and resonated messaging with audiences by effectively monitoring latest trends in media landscape.Accomplishments I'm proud of:* Achieved brand awareness annually on Wear Red Day by developing custom content for T-Mobile Arena, Cosmopolitan, and other Las Vegas landmarks.* Boosted more than 100% previous year's metrics via enhancing 800,000 engagements on social media channels throughout Nevada in FY 2020-21.* Saved lives of cardiac arrest victims by implementing strategic communications plan for Dispatcher Assisted CPR bill in Wisconsin.* Trusted with executive internal communications weekly duties.

I spearhead media and public relations for the American Heart Association and American Stroke Association across Madison, Green Bay, Fox Cities, Wausau, Stevens Point, La Crosse and Eau Claire.- Manage all communications needs for Madison and Outstate Wisconsin for the American Heart Association. This includes public relations, media outreach, event script writing and social media strategy. Plan, direct, control and implement communications program in multiple media markets, with an emphasis on health communications, media advocacy and public relations support for fundraising events.- Proactively pitch AHA programs on a local level, seek out additional media opportunities in the area, work with media relations contacts at sponsor companies to promote AHA programs and initiatives, and coordinate local media sponsorships for AHA programs. - Provide consultation and training for regional volunteers and staff. Work with field volunteers and staff to ensure effective local implementation of communications initiatives. Prepare staff and Board members for media interviews, assist in the drafting and communicating of key institutional messaging. Manage on-the-spot crisis communication. - Create and implement social media strategies. Use AHA presence on Facebook, Instagram and Twitter to engage local volunteers, promote events and initiatives, and communicate relevant health messaging. - Supervise communications coordinator, who oversees AHA Wisconsin’s social media channels.

In my previous role as Director of Media & Community Engagement, I led successful management of Facebook, Twitter, Instagram, LinkedIn, and Snapchat accounts to promote business goals. I have planned and executed press events that garnered substantial earned media coverage. Moreover, I have targeted external audiences while writing speeches for CEO. I have developed monthly general newsletter for United Way's largest external communication as well as website and educational game content for annual fundraising campaign.Major Achievements: • Enhanced social media followers by 36% from 2014 to 2016 through engaging and creative content.• Leveraged exceptional communication skills to negotiate with donors, participants, volunteers, agency executives, and Dane County leaders.• Represented United Way's brand voice by shooting videos expressing human-interest stories.

Steadily promoted from weekend producer to 10 p.m. to 6 p.m. weekday newscasts.- Executed vision for daily newscast by collaborating with multiple departments.- Communicated complex issues in common sense language to hundreds of thousands of viewers.- Mastered broadcast software (ie. iNews) to produce broadcasts.- Mastered non-linear editing software (ie. Avid) to edit video that is broadcast-worthy.- Supervised team of reporters, photographers, editors, directors daily to create coherent newscast.- Taught interns broadcast knowledge, so they can contribute to daily production.- Managed time wisely daily on multiple projects, ensuring all stories make deadline.- Made rapid-fire decisions in high-pressure situations.- Posted stories to station website, Channel3000.com, which adheres to AP style.- Led anchors during every newscast to ensure they deliver the news appropriately.- Wrote majority of newscast every day to engage viewers.- Fluent in social media language and responsible for adding to station’s Twitter & Facebook.- Gathered sources across diverse community for news stories.

I produced Madison's #1 10 p.m. newscast, bringing thousands of viewers in southwestern Wisconsin relevant news and stories that impact their lives.To do that, I managed a team of reporters and photographers every night, directing them on what stories to cover. I helped them connect with sources, brainstorm ideas on how to make their story visually interesting for our viewers and approved their scripts before it hits air.I also oversaw the graphics and design of every newscast, by working with directors and the Operations department. I served as the critical link between the News department, clearly communicating what that day's news requires. We collaborated to come up with cohesive graphics that tie in to reporters' stories. This is a vital process, since eye-catching graphics can grab and keep a viewer's attention.Last but not least, I wrote a majority of every newscast for on-air anchors to read. Clear, concise writing is key to a stellar newscast. If an anchor can read it clearly, with emphasis, the viewer will understand the importance of each story we share. Every night, my writing needed to be accurate, while catchy. Through writing, I put my unique stamp on every newscast and broadcast my words to the entire region.

- Managed team of 10 to 15 members each weekend to create two live newscasts per day.- Served as main communicator between two departments to ensure newscast is accurate.- Hired interns and supervise them throughout their internship. Guided them in their journey to become a broadcast journalist and provided advice and suggestions for improvement.- Wrote the majority of the newscast, to attract and engage viewers. - Planned each story for each individual weekend news crew in advance. Conceived, set up and executed news stories for six different news crews every single weekend. - Produced a daily newscast (ie. Fox 47 News at 9 or News 3 at 6) during the weekdays, while juggling weekend planning. A high level of organization and efficiency was required to accomplish these two major tasks, week in and week out.- Monitor multiple news sources (ie. wires, scanner, email) consistently throughout a shift to make sure the station covers all relevant news of the day.- Contributed daily to the television station’s social media outlets. Fluent in Facebook and Twitter lingo. Knowledgeable in what attracts the most hits from viewers.- Wrote and posted news stories to the station’s website, Channel3000.com daily.

Produced 90-minute live broadcast daily, giving the latest news to morning viewers.Coordinated bookings of multiple guests each day.Hired and supervised morning show interns. Delegated daily duties that would expand their professional skill set.Wrote and posted stories to the station’s website daily.