Worked as an analyst in sales operations supporting 36-member sales team responsible for $43 million in annual software revenue. Worked with XRS executives, Marketing, Business Development and Finance to provide data and guidance for short and long-range forecasts.●  Lead the initiative to bring all pipeline tracking, management and reporting into the CRM system. This allowed for pipeline and forecasting visibility across the organization from executive leadership and finance, to order processing and inventory planning.●  Created standardized pipeline and sales reporting across the organization. Reports and CRM dashboards were used to provide real-time forecast and sales reporting to CEO and executive leadership. Produced ad hoc reports for sales and pipeline forecasting. ● Conducted pipeline trend analysis including win/loss analysis, new customer trends, lead generation analysis and pipeline velocity. Presented data and provided recommendations to XRS executives as well as preparing analyses for the Board of Directors. ● Revamped sales process and pipeline management procedures; allowed sales representatives to spend at least 100 more hours selling each week. Process improvements created a more accurate and predictable pipeline. ●Developed CRM training program and rollout schedule for adaptation of system and sales processes. Presented training to audience of over 75 people, including executive management. Trained all new sales team members and updated all sales representatives and support staff on CRM best practices and sales processes.

Worked in Business Development providing research and analysis for domestic and international business growth initiatives and monitor the domestic and international competitive environment to identify areas of growth opportunity. ● Provide customized reporting and recommendations on market and industry intelligence to Business Development team in support of business decisions and initiatives.● Market intelligence on growth planning and new business ventures for key competitors. ● Track and analyze strategic customers’ business growth and market plans.

Worked as Research Manager responsible for the development, implementation, and oversight of all secondary research for projects spanning a wide range of industries including consumer goods, commodities, pharmaceuticals, and technology companies. ● Served as the lead researcher performing market and competitive research utilizing internal and external resources to gather, analyze and interpret data; compiled data into actionable client insights. ● Collaborated on development and delivery of training for leading clients, including the creation and delivery of training on secondary research techniques. ● Supported the business development team in the evaluation and identification of new market opportunities and formulated recommendations to Board of Directors. ● Developed three new product lines: Link Analysis, Source Identification and a Management Due Diligence Tearsheet for the Investment Intelligence business.● Designed and maintained data tracking system for project progression, division trends and client usage. Statistics were used to evaluate business and marketing requirements.

Worked in Customer Marketing as part of an eight-member team responsible for over $360 million of revenue. The team’s primary responsibility was creating client marketing campaigns and providing marketing support to sales managers. Utilized research to enhance client marketing communications, build marketing campaigns, and improve sales insights and strategies. ● Developed, implemented and maintained project management tool and trained co-workers on use.● Analyzed consumer, team and market data to produce monthly reports that help senior and executive management proactively seek client opportunities. ● Managed the development of case studies to help the sales team effectively communicate with clients, allowing sales personnel to become more self-sufficient and reduce the sales cycle.● Built team knowledge of client industries, competitive environments, consumer trends and marketing strategies using internal and external resources.

Worked in Corporate Communications as part of an 11-member team responsible for all internal and external communications, including communications to investors. Assisted in positioning Valassis to internal and external audiences. Responsible for authoring and editing press releases, internal communications and external message, and managing the content of the intranet homepage. ● Pitched stories to the media highlighting company successes and culture. Story about loyalty program success was published on several industry Web sites and assisted journalists with the creation of two articles highlighting Valassis’ culture. ● Assisted in development of public relations strategies and objectives. ● Tracked and recorded company- and industry-specific media coverage.