👩‍💻 CONTACT ME FOR A FREE MARKETING CONSULTATION & DIGITAL AUDIT! 👩‍💻Krystal Morris is an expert digital marketer who has helped hundreds of businesses thrive over the last 12 years in the digital marketing industry. Her agency, Slick Raven, is the premier solution for effective digital marketing, content creation, videography, website design, branding, and marketing consultation in West Michigan, Northern Indiana, as well as businesses with national expansion. Founded in Kalamazoo with fast expansion down into Michigan, Krystal has over a decade of experience serving clients in the Midwest and providing educational presentations at Chamber events, Western Michigan University, and multiple Kalamazoo Social Media Weeks, as well as hundreds of one-to-one trainings and consultations. From national retailers to renowned event venues, Krystal’s team at Slick Raven consistently delivers impressive outcomes. This past year alone, Slick Raven has documented that their clients have experienced 7 -58X the website traffic from social media and 6 -100X the reach on Meta platforms and have generated up to 6 figure ROIs per year after expenses for our B2C clients. Krystal and her team dedicate significant time to continuing education in this ever changing industry, absorbing the latest changes and tips from industry experts at conferences, through podcasts, and in-depth research. Her team then test their findings to find the best strategies to implement for their clients. Krystal knows how to get results and wants to bring her wealth of up-to-date knowledge to you and your team by providing all the tips, tricks, and encouragement you need to master digital marketing.
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Owner & Marketing ManagerSlick Raven Marketing Jul 2013 - PresentSlick Raven is your source for digital marketing, content creation, branding, and marketing consultation. Serving Michigan & Indiana clients with an emphasis on the Kalamazoo, Elkhart, Paw Paw, and Coldwater areas.Platforms Managed:FacebookInstagramTwitterLinkedInYouTubeGoogleYelp!TripAdvisorMailchimp and Constant ContactServices To Consider:Social Media ManagementAd Management & RetargetingMarketing ConsultationReputation ManagementCommunity ManagementEmail MarketingBranding & Logo DevelopmentEvent MarketingSpeaking & How-To PresentationsEmployee MentorshipContent Creation; Graphic Design, Photography, Videography -
Marketing DirectorKalamazoo State Theatre Jul 2013 - Nov 2019Manage a marketing budget of up to $150,000 annually or up to $10,000 per event. Placement and management of multiple ads such as Facebook, Google, YouTube, LinkedIn, billboards, print, radio, and TV. Generate ROI and analyze and share KPIs. Single social media campaign results of $15,000 in sales with $200 ad spend. Work with national agencies on PR creation and local marketing plans. Create and sell sponsorship opportunities and create revenue through rental marketing. Website management. -
Event Host, Event Manager, Emcee, Tour, Greeter, Hospitality Suite, Brand AmbassadorIndependent Contractor Sep 2006 - Feb 2017Bailey's - PM, Original, Hazelnut, and Vanilla Cin (Dowagiac MI) on 12/20/2013Cadillac - Promotional Specialist at Notre Dame's game VS BYU (South Bend IN) on 11/23/2013Cadillac - VIP Hospitality event host at Notre Dame's Navy home game (South Bend) on 11/2/2013Bud Light - On premise bar promotion for Halloween at 3 accounts (Kalamazoo MI) on 10/31/2013Cadillac - VIP Hospitality event host at Notre Dame's USC home game (South Bend) on 10/19/2013Grace Coconut Water - Event Manager for sampling event (Kalamazoo MI) on 10/10/2013Dannon - Event Manager at Borgess Hospital (Kalamazoo MI) on 9/11/2013Bennington Boats - Video & Catalog Shoot Modeling (Diamond Lake Cassopolis MI) on 8/1/2013Bennington Boats - Video & Catalog Shoot Modeling (Diamond Lake Cassopolis MI) on 7/30/2013Bennington Boats - Video & Catalog Shoot Modeling (Diamond Lake Cassopolis MI) on 7/29/2013Air National Guard - BA at the Air & Balloon Show (Battle Creek MI ) on 7/7/2013Lucas Oil & MAV TV - Model at Red Bud Trail (Buchanan MI ) on 7/6/2013Johnnie Walker Black and Double Black - PM (BattleCreek MI) on 6/7/2013Ciroc Vodka - Peach, Red Berry, and Mango PM (Battle Creek MI on 5/10/2013Crown Royal - Black & Deluxe PM (Battle Creek MI) on 4/26/2013Tanqueray - PM for Gin & Vodka (Muskegon MI) on 8/10/2012Baileys & Ice Cream - Promotional Model at Family Fare (Sparta MI) on 7/27/12Lucas Oil & MAV TV - Model at Red Bud Trail (Buchanan MI ) on 7/5/2012Smirnoff - PM (Grand Rapids MI) on 6/23/12Dannon - Event Manager at Bronson Hospital (Kalamazoo MI) on 4/20/2011 Energizer - Event Manager at Lollapalooza (Chicago IL) - from 6/8/10-6/11/10National Guard - BA at WMU 3 vs 3 - (Kalamazoo MI) on 4/15-4/16/2010AT&T - VIP Hospitality host at the Final Four (Indianapolis IN) - from 4/1/10-4/6/10Outback Steakhouse - BA at Tim McGraw concert (Grand Rapids MI) 2/27/2010TLC - Event Manager for What Not To Wear at Crossroads Mall (Portage MI) - from 9/17 to 9/20/09
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Promotional Model & Event ManagerMktg Inc Sep 2011 - Mar 2015New York, Ny, Us-Manage staff members and work independently to promote Diageo products through consumer engagement.-Gather and analyze post event demographics, consumer feedback, logistics, and comments for next day Salesforce reporting.-Attend quarterly sales trainings to improve product selling skills.-During a 2 hour execution for Don Julio sold 8 bottles of 49.99 Blanco selling $399.00 of product that would have went unsold.-During a 2 hour Crown Royal execution sold 10 bottles of 22.99 Black selling $229.99 of product that would have went unsold. -
Account Executive Of SalesCumulus Broadcasting Aug 2012 - Jul 2013• Represent superior products and sell opportunities at WKFR 103.3, WRKR 107.7, 102.5 New Great Country, and WKMI 1360AM • Closed a $2,100 deal 3 days out of training in September 2012. • Entered February 2013 leading my market with 9 new local direct accounts for Q1and finished with 15 new clients almost doubling corporate requirements. Ending May 2013 leading my market with 9 new local direct accounts for Q2 pacing at 70% for June.• Plan, present, and execute campaigns for radio, digital, and print advertising.• Compose, proof, and edit copy for scripts, digital, and audio while pushing creative and engaging advertising elements.
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Product Specialist, Assistant EmceeConsumer Solutions Group Feb 2012 - May 2012Us• Utilize extensive knowledge to inform consumers of Dodge, Fiat, Chrysler, Jeep, Ram, and SRT8 models during the 2012 NASCAR circuit.• Present live vehicle demonstrations to consumer groups while educating them on the “why buys” of Dodge Motorsport vehicles.• Engage interactively with consumers while creating fan excitement during contests and giveaways.• Generate a corporate sales increase by gathering positive leads through Eshots conducted on iPads and DCDs. -
Brand Ambassador, Event Manager, Tour StaffGmr Marketing Apr 2008 - Feb 2012New Berlin, Wi, Us• Product specialist for Marlboro, Skoal, and Copenhagen products in 2010 and lead generation for their consumer database.• Spread brand awareness, generated sales, and built consumer preferences interactively during the 2011-2012 National Nissan Leaf Drive All Electric Ride & Drive tour.• Manage 10 staff members, lead and execute a Hershey Bliss South Bend Mall sampling event on Black Friday. Distribution of over 41,000 pieces of Chocolate, and 20,000 coupons within seven hours on Black Friday. Successful execution of Hershey’s promotional goals and brand objectives by distributing an average of 98 pieces of chocolate per minute. -
Brand ManagerChloe + Isabel Inc. Nov 2011 - Dec 2011London, Gb• Built relationships and executed 3 high energy on-premise “first look” parties with local influence accounts.• Generated a total of 95 merchandiser referrals during the 3 week duration of this program and was the overall winner out of 12 BMs nationally and was rewarded with an iPad2.• Won the final week competition by generating 45 merchandiser referrals and was rewarded a jewelry set priced at over $700.• Utilized social media platforms such as Facebook, Twitter, and Instagram. -
SpokesmodelMedia Star Promotions Sep 2010 - Sep 2011Hunt Valley, Md, Us• Directly interact with consumers, supply coupons for retail sales, and provide information about Camel products.• Motivate and navigate team members to the most advantageous of venues fruitful with potential consumers while maintaining positive venue relationships.• Piloted the Kalamazoo team to pull massive numbers during the holiday consumer engagement competition to place first and third over 14 teams.• Completed 3 tour stops as a promotional model during fall 2010 distributing merchandise and premiums for Camel Snus. -
Promotional Model & Campus AmbassadorFuel Tv Jun 2009 - Sep 2011Alfragide, Lisboa, Pt— Plan and direct promotional events for WMU’s campus, hold raffles and give-aways, and create interest in FUEL TV’s action sport network.— Obtained and held the only campus ambassador position in the Midwest for over the past two years. — Seat studio audiences, interact with professional sport’s personnel and spread brand awareness during the Dew Tour events held in Chicago and Boston. -
Special Promotions & SponsorshipsWayside West Lounge Feb 2009 - Apr 2011•Communicating with people outside of Wayside, representing the lounge to potential customers.•Generating new ideas, developing relationships, and creating artistic contributions.•Cold calling and networking with potential event sponsors.•Promotional material distributor.
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Brand AmbassadorNext Marketing 2011 - 2011Norcross, Georgia, UsChevy Mobile Learnign Adventure Tour -
Club House Sales, Special Events, Bartender And Bev CartSauganash Golf Course Apr 2008 - Oct 2009Worked two seasons in a row after High School graduation. Managed inventory without supervision, catering and special events host, club house sales, people and alcohol management during outings, and bar tending.
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Receptionist , Warehouse, And Parts AssemblyKencon Corp May 2004 - Sep 2006Answering multi-line phones, light warehouse duties, and assembly of RV parts..
Krystal Morris Skills
Krystal Morris Education Details
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Western Michigan University - Haworth College Of BusinessSales And Business Marketing -
Western Michigan UniversityBusiness Administration; Sales And Business Marketing
Frequently Asked Questions about Krystal Morris
What company does Krystal Morris work for?
Krystal Morris works for Slick Raven Marketing
What is Krystal Morris's role at the current company?
Krystal Morris's current role is Owner at Slick Raven Marketing.
What schools did Krystal Morris attend?
Krystal Morris attended Western Michigan University - Haworth College Of Business, Western Michigan University.
What skills is Krystal Morris known for?
Krystal Morris has skills like Social Media Marketing, Marketing Strategy, Advertising, Social Media, Trade Shows, Event Planning, Brand Awareness, Account Management, Cold Calling, Relationship Marketing, Market Research, Microsoft Office.
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