Krystal Bowden is a New York-based senior creative executive with extensive global experience in both digital and linear content strategy and development at premier media organizations, as well as brand strategy/positioning and content marketing across multiple industry sectors. In her current role as VP of Content Strategy for BBC Global Digital News & Streaming, she is responsible for identifying new programming opportunities to grow audiences, drive habituation, build brand awareness and increase revenue.Bowden previously served as VP of BBC StoryWorks where she led the BBC’s branded content studio in North America and Latin America, developing premium content partnerships with leading brands to engage the BBC’s global audience. Prior to the BBC, Bowden led strategic initiatives across a range of leading media companies, including NBC News, HBO and CBS Television Stations, among others. She holds a B.S. in Communications from Cornell University and an M.B.A. from New York University’s Leonard N. Stern School of Business. Specialties: Global Content Development Strategy and Planning, Digital Media, Audience Development, Content Monetization, Leadership Development, Change Management, Cross-Departmental Collaboration and Relationship Building, Branded Entertainment, Creative Strategy, Multimedia Production Management, Global Brand Strategy/Positioning and Brand Consulting, Social Media Tactics, Client Management, Digital/Web User Testing and Data Analysis, SEO/SMO and Interactive Marketing