Krystal Burrows Email & Phone Number

-- Set the strategic vision for creating and maintaining products and services and providing the Creative Content team with the structure, processes, tools, and guidance they need to fulfil that vision-- Drive customer acquisition and engagement through creating and implementing content strategies (like microlearning, gamification, translation, content accessibility/inclusive design, and virtual reality)-- Establish annual budget, negotiate with vendors and stakeholders, and manage expenses and resources (internal and contract associates) to align with business needs and corporate results-- Research, recommend, and implement new content development tools and technologies (such as AI, Machine Learning, etc.)

Neenah, Wi

-- Managed a large, multi-layered team of talented, creative individuals including Multimedia Producers, Graphic Designers, and Curriculum Developers-- Played the role of Executive Producer to award-winning videos and E-Learning courses that reach 3.6M+ learners annually-- Identified opportunities to create innovative safety and compliance products and services-- Oversaw the design, development, and deployment of products in a variety of formats including videos, online courses, PowerPoints, trainer guides, textbooks, workbooks, supplemental learning activities, newsletters, posters, etc.

Neenah, Wi

-- Led a team of Curriculum Development Specialists and Senior Specialists who produce training content for the transportation, workplace safety, human resources, and construction industries-- Oversaw the entire online training library of over 500 courses and 400 video-based products-- Troubleshot customers’ eLearning course issues and answered training content-related questions-- Managed the new training product development schedule and all content updates-- Consistently exceeded year-over-year results in terms of number of courses AND sales revenue across entire training product line-- Designed a repeatable, sustainable curriculum development process including the creation of templates and standards -- Successfully transitioned all eLearning development and video script writing in-house

Neenah, Wi

-- Led the design and development of all new eLearning courses (both internally-created courses and those created via external vendors)-- Assisted in the production of DVD training kits by writing video scripts, assessments, employee handbooks, trainer guides, PowerPoints, and supplemental learning activities-- Designed, developed, and published the very first internally-created eLearning course in less than five weeks start-to-finish (previous benchmark for course creation using external vendors was 12+ weeks)-- Managed a team of employees/vendors through the process of designing a mobile-friendly, responsive eLearning course template for a better overall customer experience

Greater Minneapolis-St. Paul Area

-- Provided the highest quality learning experience by including various performance support materials for all 5 moments of need (1. Learning for the first time, 2. When wanting to learn more, 3. When trying to remember and/or apply, 4. When things change, 5. When something goes wrong,) to ensure the most effective employee performance possible-- Brainstormed unconventional, progressive training solutions for 21st century learners by leveraging social media communities of practice and incorporating visual learning strategies into traditional instructor-led courses-- Designed, developed, and delivered instructor-led, online, and blended learning curricula and course materials related to compliance and technical training, and employee, faculty, and leadership development-- Successfully executed the complete redesign of the High Performance Leadership Series; a highly visible development initiative for frontline leaders enterprise-wide-- Single-handedly designed a 4-part series to develop the fundamental skills that enable employees to be successful within a matrix environment-- Designed and managed a bi-monthly interactive e-Newsletter to bridge the communication gap between Human Resources and Capella Faculty Leadership

Greater Minneapolis-St. Paul Area

-- Recommended, created, and implemented repeatable, sustainable, cost-effective training solutions for Nash Finch retail stores, distribution centers, and corporate headquarters-- Led and coordinated efforts of various business groups to plan and execute training for all Nash Finch employees based on the needs of the business-- Developed current and future leaders across the organization working as a strong strategic business partner with upper management-- Became a SkillPath Certified Trainer for “Dare to Lead” leadership development program-- Became an O.C. Tanner Certified Trainer for “A Carrot A Day” corporate recognition program-- Created and implemented a Distribution Center Manager Development Program online learning curriculum and a Warehouse & Transportation Supervisor Training instructor-led program within the first 6 months on the job

Greater Minneapolis-St. Paul Area

-- Collaborated with and consulted business sponsors and subject matter experts to create the best learner-focused, innovative, and strategic training solutions possible for all employee levels enterprise-wide-- Accountable for all stages of the creation and implementation of enterprise-wide professional development programs and training sessions -- Constructed and managed multifaceted programs/courses and built corresponding project plans-- Wrote, edited, and published monthly Learning & Development newsletter, along with other national/international marketing collateral and L&D corporate communications

Greater Minneapolis-St. Paul Area

-- Regionally and nationally recognized for developing "Footsteps", a college leadership development program-- Designed workflow procedures for local and national HR Department to create efficiencies in standard processes-- Responsible for all HR functions including learning and development, experienced and entry-level recruiting, rewards and recognition, employment law compliance, report generation, employee relations, budget planning, compensation and benefits administration, performance management, and general administrative HR support-- Remained a key player in national recruiting initiatives

Appleton, Wisconsin

-- Voluntarily and single-handedly completed needs analysis, developed and implemented a detailed training proposal, and created a handbook for future trainers to use as a guide-- Analyzed assembly line process for deficiencies and coordinated improvement initiatives-- Ensured performance and quality products conformed to established company and regulatory standards-- Became the head New Hire Trainer after just weeks on the job-- Volunteered as a member of the Plant Safety Board each year from inception

Ba, English (Creative Writing) And Organizational Communications

Postbaccalaureate Certificate, Adult Education