Krystal Ekern Email & Phone Number

Wausau, Wi, Us

Wausau, Wisconsin, United States

- Promote all products and services inside Digital Banking platform- Develop email and social campaigns to promote features of Digital Banking- Promote products in digital advertising channels (SEM, Display, OTT)- Coordinate the production of promotional videos- Extract data and analyze to make data driven decisions

Wausau, Wisconsin Area

• Promoted to manage a 3 person team driving incremental revenue for the business through conversion optimization and personalization testing across 8 websites.• Create and maintain a roadmap of optimization and personalization A/B testing across all websites• Approve all details of the tests from ideation to execution with brand, user experience, product and data teams• Create ROI estimates for all tests and report on final annual ROI upon completion of tests

Wausau, Wisconsin, United States

• Acted as a product owner for conversion rate optimization and personalization testing on all company websites• Created and tested dynamic, personalized experiences for website users driving incremental revenue for the company• Managed all details of the tests from ideation to execution with brand, user experience, product and data teams• Utilized Adobe Analytics data and customer satisfaction survey data to surface opportunities for optimizing and personalizing the websites

Wausau, Wisconsin Area

• Utilize data and analytics to evaluate customer experience pre-purchase and post-purchase to ensure we are satisfying the customers’ expectations; recommend tests and improvements based on metrics• Evaluate the effectiveness of marketing channels and provide insights to Marketing Managers on where to direct campaign budget.

Wausau, Wisconsin Area

• Gather and analyze digital marketing data using IBM Digital Analytics and Adobe Analytics to make recommendations for improvements for all websites• Extract and analyze consumer purchase and browser data to gather actionable insights for marketing and to make recommendations for improvements• Provide recommendations on testing structure and methods to ensure reliable results of tests• Attend weekly planning meetings to report on website trends and provide actionable insights based on digital analytics data• Work closely with the Email Marketing team to make recommendations for testing and segmentation in the Cheetah Digital marketing suite and analyze the results for all brands• Provide digital analytics data and analysis to the SEO and SEM teams for all brands

Eau Claire, Wisconsin Area

-Research new seminar and live webinar topics to determine if they would make a profitable program, particularly in the areas of banking, credit and collections, estate planning, legal, paralegal and real estate-Determine the seminar title, audience and continuing education credits that will be offered to attendees-Review and approve seminar and live webinar agendas-Develop and execute direct mail and email marketing campaigns -Analyze response rates, attendance and profitability of seminars and live webinars to determine if we should repeat the topic-Select, maintain and market the third party books sold on the website-Keep up-to-date on industry news and legislative updates-Select topics for industry articles, whitepapers and reports-Market seminars and live webinars on LinkedIn and industry blogs-Update weekly and monthly reports and provide written summaries of the data

Forecast monthly and yearly sales for 80 upholstery groups using historical data and statistical analysisUpdate reports for CEO and sales team to reviewCollaborate with production schedulers and transfer coordinators to ensure product availabilityCommunicate with overseas vendors to ensure timely delivery of raw materialsCreate purchase orders to overseas vendors Approve ad notices and work with sales team to sell product

Effectively met deadlines while multi-taskingWorked with seminar planners to create and maintain direct mail strategiesResearched new direct mail lists and methods to reach the target market Purchased direct mail listsCollaborated with list broker and mail list vendors to ensure timely, accurate, and cost-effective delivery of mailing listsConducted merge/purge of mailing lists using Microsoft Excel, Access, and BCC Mail Manager softwareAnalyzed response rates and mailing strategies to ensure optimum use of resources

Bachelors, Marketing, International Business Certificate

Activities and Societies: Study Abroad - Lismore, Australia, Peer Guide - International Student Orientation, AIESEC - International.

Business

Activities and Societies: Study Abroad Program