Krystal Suarez Email & Phone Number

• Establish digital approach for clients undergoing website redesigns, migrations, re-brands and reputation crises
• Build information eco-systems for clients. Formulate cross-channel content strategy across all media which includes PR outreach, social channels (including YouTube and TikTok), Email, Wikipedia, Crunchbase and.
• Media Monitoring and Reporting. Create a digital reporting process to assess trending content, sentiment; use findings to inform PR outreach, email efforts, and website/social media optimizations.

• Advance the foundational SEO service offering within the firm and build internal communications strategy to educate and drive adoption.
• Collaborate with Crisis PR teams to build messaging and protect client reputations across all platforms.

Greater New York City Area

• Defined SEO strategy and site growth projects for 10-12 e-commerce, B2B, and non-profit clients with the goal of improving overall digital footprint & driving revenue from organic searches
• Acted as Product Manager for the largest site redesign project across 3 direct-to-consumer sites, with main site performing +30% traffic and +40% revenue 6 months post site launch
• Collaborated with clients & client vendor teams to ensure proper implementation for all SEO recommendations, with clients seeing 400% ROI after 12 months and increasing client retention for the agency by 200%
• Uncovered potential client opportunities and built narratives to assist the business development team during RFP and pitching stages, resulting in overall departmental growth
• Managed 3-5 analysts/content writers across accounts and identified gaps in team efficiency; Led team projects to eliminate reporting redundancies, maintain client success & build upon SEO learnings
• SEO lead for all day-to-day client tasks & questions; Optimized site content, provided UX/UI deliverables, conducted A/B tests, & monitored performance across all reporting platforms

• Mentored and taught digital marketing skills to CUNY grads to ensure proficiency in SEO, PPC, Analytics, and Paid Social fundamentals
• Guided students as they developed digital marketing campaigns for clients; oversaw the students' SEO & content strategies to drive product visibility
• Incorporated feedback from COOP alumni to revamp the program's SEO lessons to better prepare future students for careers in SEO and/or Search Marketing

• Selected to join a cohort of top recent grads from across CUNY colleges.
• Developing digital marketing skills- including SEO, Google AdWords and Facebook Ads-- through 200+ hours of hands-on workshops.
• Creating a digital strategy and multi-channel campaign for NYC based startup, Project Creo.

• Conducted social media research to develop digital media strategies for new and current clients.
• Assembled media lists that led to increased placement for clients.
• Dissected and researched target publications to pitch timely ideas to journalists.

• Worked on a team to develop an integrated marketing campaign to raise enrollment for summer classes offered by City College’s Division of Humanities & Arts.
• Conducted marketplace research that revealed insights that led to our overall communications message.
• Used social media to reach target audience and key influencers within the City College community and reached over 11,000 people in one month.

• Researched and repurposed content for the Bounce PR blog and social media accounts.
• Created and repurposed content for clients on social media, resulting in substantial increases in followers on Twitter, Facebook, and SoundCloud.
• Researched blogs and created databases that led to increased client placement.

• Researched and assembled lists of local blogs for online event postings, resulting in an increase of Cafe impressions online and higher attendance to Cafe events.
• Compiled lists of schools and student organizations to pitch educational workshop bookings, doubling bookings and increasing profits.
• Developed partnerships with NYC organizations to increase audiences.

• Developed a detailed knowledge about the existing market trends and implemented these trends to maximize profit.
• Efficiently completed sales transactions and assisted in maintaining proper cash accounts.
• Assisted in training new associates for all POS registers and maintained accurate records for the Loss Prevention team.
• Ensured that the customer has a user-friendly customer service experience.

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication, 3.5 Gpa

Activities and Societies: Secretary of PRSSA's CCNY Chapter

Javascript

Attended a month-long course learning JavaScript fundamentals to better inform technical and/or back-end SEO recommendations

Data Analytics

• Reviewed data collection/cleaning methods optimal for developing insights that drive business decisions. • Learned SQL and Tableau.

International Marketing

• Compared consumer differences in different markets globally. • Gained knowledge in decision making regarding market entry & assessing.

Education record