Krystal Yee Email & Phone Number

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Vancouver, Bc, Ca

Toronto, Ontario, Ca

In this role, I managed marketing and business development for Western Canada. This included leading the proposal team, managing marketing assets, event coordination, public relations, award submissions, employer branding, client relations, and working closely with each office on their business development strategies. From a corporate perspective, I also managed the national marketing communications team, and looked after branding, website development, social media, as well as additional firm-wide programs and strategy.

Vancouver, British Columbia, Ca

- Managed the firm's strategic marketing, communications, and business development efforts- Responsible for overseeing the development of project database and CRM systems- Led the timely delivery of qualification packages, award submissions, and various marketing collateral- Directed win strategy, internal schedule, milestones, procurement of consultants, and management of internal resources for all RFx responses and fee proposals.- Relationship management for all new project inquiries - Coordinated all incoming press inquiries, lectures, and event requests- Managed the work of internal marketing, comms, and BD team members, external photographers, videographers, graphic designers, and consultants

Montreal, Qc, Ca

- Main point of contact for the marketing functions in British Columbia- Managed the coordination and production of proposals- Oversaw proposal workload of marketing team members- Assisted in preparing "Go-No Go" evaluations- Supported various business development initiatives and activities- Responsible for the development and creation of awards submissions- Oversaw project data sheets and resumes- Organized trade shows, sponsorships, and conferences- Designed brochures, pamphlets, marketing packages, etc. as required

Vancouver, British Columbia, Ca

- Monitored procurement sites, and reviewed RFPs, EOIs, and RFQs in order to develop high-quality and competitive proposals- Accountable for all aspects of proposal management, including designing, writing, and formatting - Designed and produced marketing collateral from concept to completion- Maintained marketing project database- Supported various business development initiatives and activities- Responsible for the development and creation of awards submissions

Richmond, Bc, Ca

- Developed a communication strategy and plan for distribution through the website, newsletters, email marketing, etc. - Lead writer on all content pieces leveraging subject matter experts as needed- Managed and designed all print material - Created engaging copy for key sales and marketing material, social media, and online postings- Initiated a corporate re-branding strategy - Managed and co-ordinated all events and trade shows (local and international)

Burnaby, Bc, Ca

- Coordinated trade shows, sponsorships, catalogs, & production of marketing materials- Project leader for social media marketing- Developed direct mail, email, media and advertising campaigns- Assisted with press releases, advertising and dealer communication.- Generated sales reports, price lists, and other sales support.- Designed and updated project packaging, inserts, manuals and web pages

New Westminster, Bc, Ca

- Coordinated, designed, and produced all marketing materials- Updated website and brochure content for a data base of 400+ listings- Executed marketing plans, Google Analytics, and marketing campaign analysis- Coordinated media buying and assisted with budgeting as required

- Supervised the Game Day Promotions Team- Coordinated promotional events during game days- Liaised with fans, sponsors, players & management- Assisted with media relations as required

Associate Degree, Applied Communication

Sports Studies, Journalism, Marketing