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For nearly two decades, I have shaped brand experiences through organizational leadership, messaging, and strategic planning. My expertise in crafting clear messaging, shaping internal cultures, and designing actionable strategies has been most effective in organizations experiencing a transition. To do this well, I believe that systems are mechanisms that protect people and protect experiences. This naturally puts me at the epicenter of organizational leadership and I leverage my skills in strategic thinking and communication to mobilize all stakeholders towards a common vision.www.rebrandingamerica.us
Sanity.
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FounderSanity.Los Angeles, Ca, Us
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Chief Operating OfficerInstitute For American Police Reform Aug 2022 - Sep 2024United StatesPolice are essential. So is reform.At the Institute for American Policing Reform, we see reform as a transformation of public safety that goes beyond fixing the past. It’s about creating innovative, collaborative, and diversified responses to today’s needs, which may or may not involve sworn peace officers. We value the dedication of current policing professionals and aim to build on their strengths while addressing areas for improvement. Our approach is about moving forward, learning… Show more Police are essential. So is reform.At the Institute for American Policing Reform, we see reform as a transformation of public safety that goes beyond fixing the past. It’s about creating innovative, collaborative, and diversified responses to today’s needs, which may or may not involve sworn peace officers. We value the dedication of current policing professionals and aim to build on their strengths while addressing areas for improvement. Our approach is about moving forward, learning from history, and fostering community ownership of public safety integrated with a professional peace officer presence. We are committed to discovering and building a system that everyone—peace officers and community residents—can trust and take pride in.As COO, I built the operating infrastructure for a team of hybrid workers across five states. This infrastructure allowed us to expand our capacity and staff in our first operating year. Additionally, I managed and nurtured external stakeholder relationships with government officials, police departments, grant and research partners, multidisciplinary community leaders, and the Board of Directors. The launch of the Institute's community engagement fieldwork program was also my responsibility as well as establishing the strategy and structure for it to scale nationally. The ongoing impact of this initiative extends to the 155,000+ citizens of Alexandria, Virginia. Show less -
Advisory Board MemberInstitute For American Police Reform Mar 2021 - Aug 2022United StatesThe Institute for American Police Reform (IAPR) is a non-partisan organization providing guidance on policing laws and policies, police accountability and partnerships in community, leadership development, and police standards and training development. In our services to communities and governments, our goal is to help ensure immutable regard for human dignity, inculcate servant leadership, and fortify citizens’ trust in police service across the United States.Our mission is to… Show more The Institute for American Police Reform (IAPR) is a non-partisan organization providing guidance on policing laws and policies, police accountability and partnerships in community, leadership development, and police standards and training development. In our services to communities and governments, our goal is to help ensure immutable regard for human dignity, inculcate servant leadership, and fortify citizens’ trust in police service across the United States.Our mission is to comprehensively engage and support government and community leaders in the transformational reform of American policing.https://americanpolicereform.org Show less -
Interim Managing DirectorPrograce Oct 2021 - Jan 2023United States-- Directed, managed, and held staff and leadership team accountable to measurableoutcomes and goals.-- Launched two online training programs for Pregnancy Centers and faith leaders.-- Resolved cross-functional issues through discernment and decisiveness.-- Developed a communication strategy to educate the audience on the impact overturningRoe v. Wade would have on women facing unintended pregnancies. -
Director Of MarketingPrograce Movement Jan 2020 - Oct 2021United StatesAs a contracted marketing leader at ProGrace, I have the opportunity to serve as the architect for brand and communication strategies. Working closely with the founders, I am responsible for translating the existing tone of voice into all communication efforts for their audiences including: newsletters, social media, marketing materials for cohort members, communication assets for donor relations, creative direction for all assets, and the organization of research and thought leadership to be… Show more As a contracted marketing leader at ProGrace, I have the opportunity to serve as the architect for brand and communication strategies. Working closely with the founders, I am responsible for translating the existing tone of voice into all communication efforts for their audiences including: newsletters, social media, marketing materials for cohort members, communication assets for donor relations, creative direction for all assets, and the organization of research and thought leadership to be repurposed. Show less -
Chief Marketing OfficerLumaforge May 2018 - Sep 2019Los AngelesA technology company dedicated to making the process of video creation easier. Known for their shared workflow server, The Jellyfish. • Planned and executed marketing communications for LumaForge based on brand values to transform the way people think about the organization• Coordinated the communication efforts leading up to product launch on the Apple store • Developed content marketing strategy for cross marketing purposes with our strategicpartners, enhancing… Show more A technology company dedicated to making the process of video creation easier. Known for their shared workflow server, The Jellyfish. • Planned and executed marketing communications for LumaForge based on brand values to transform the way people think about the organization• Coordinated the communication efforts leading up to product launch on the Apple store • Developed content marketing strategy for cross marketing purposes with our strategicpartners, enhancing industry-wide engagement and consistency in brand awareness• Produced weekly video content that increased viewership on brand’s YouTube channel by 82%,leading the channel to one million views• Produced The Faster Together Stage at NAB 2018: A live event for 500 attendees complete with a vendor lounge and stage presentations from industry leaders• Built a HubSpot integration to our website for all written and video content marketing pieces to drive inbound sales Show less -
Chief Executive OfficerB!G Deal Branding Jun 2011 - Aug 2017La/SeattleA full-service brand strategy and design agency known for mobilizing teams by unifying them under one message and building brand experiences that guide companies through critical transitions. • Created a system that combines strategy and design to generate an average of147% increase in revenue for clients within six months of a rebrand.• Spearheaded strategy meetings with executives from both multi-million dollar and mutli-billion dollar organizations in order to craft tailored… Show more A full-service brand strategy and design agency known for mobilizing teams by unifying them under one message and building brand experiences that guide companies through critical transitions. • Created a system that combines strategy and design to generate an average of147% increase in revenue for clients within six months of a rebrand.• Spearheaded strategy meetings with executives from both multi-million dollar and mutli-billion dollar organizations in order to craft tailored messages that improve team performance, brand awareness and shift audience perception. • Advised Creative Director and his team on how to visually execute brand strategies for clients across multiple industries. • Crafted more than 100 brand strategies for clients around the world .• Trained teams on how to effectively implement strategies for optimal return. • Managed client experience, project timelines, team deliverables within and for complex, multinational organizations. Show less
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Interim Director, Office Of Career Planning And PlacementChapman University Jun 2009 - Jan 2010- Met goal of designing processes, defining roles, branding and launching the center within two months- Increased student participation, through comprehensive marketing plan- First to lead a team in delivering comprehensive data for ranking purposes -
Assistant Director, Graduate And Executive ProgramsChapman University Nov 2006 - Jun 2009• Developed marketing and branding strategies to give the organization a competitive advantage over other MBA programs, leading to consecutive rankings in US News.• Led recruitment strategies and brand awareness efforts in international markets by developing strategic partnerships in India, China and Dubai. • Designed, coordinated, facilitated and implemented both fall and spring orientations. • Founded and directed the Leadership Forum; a program that brings leadership to… Show more • Developed marketing and branding strategies to give the organization a competitive advantage over other MBA programs, leading to consecutive rankings in US News.• Led recruitment strategies and brand awareness efforts in international markets by developing strategic partnerships in India, China and Dubai. • Designed, coordinated, facilitated and implemented both fall and spring orientations. • Founded and directed the Leadership Forum; a program that brings leadership to development to students and affords them a certificate in Leadership upon completion. Show less -
Marketing And Communications AssociateAllen, Gibbs & Houlik, L.C. Oct 2004 - Aug 2006One of the largest independent CPA and advisory firms in the central U.S.• Collaborated with executive team to create effective recruitment strategies and shift perception of the accounting industry among millennials. • Developed concepts and final art for a wide variety of marketing materials including digital and print.• Conducted market research as a means for revamping recruitment efforts and redefining the corporation’s identity.
Krysta Masciale Skills
Krysta Masciale Education Details
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Chapman University4.0 -
Wichita State University3.75
Frequently Asked Questions about Krysta Masciale
What company does Krysta Masciale work for?
Krysta Masciale works for Sanity.
What is Krysta Masciale's role at the current company?
Krysta Masciale's current role is Founder.
What is Krysta Masciale's email address?
Krysta Masciale's email address is kr****@****ale.com
What is Krysta Masciale's direct phone number?
Krysta Masciale's direct phone number is +132338*****
What schools did Krysta Masciale attend?
Krysta Masciale attended Chapman University, Wichita State University.
What skills is Krysta Masciale known for?
Krysta Masciale has skills like Public Relations, Copywriting, Strategy, Public Speaking, Entrepreneurship, Marketing, Market Research, Leadership, Social Media, Brand Management, Team Leadership, Management.
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Krysta Masciale
Los Angeles, Ca
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