Krysta Messier Email & Phone Number

Oxnard, Ca, Us

Rostar Filters is a U.S. independent cabin filter manufacturer. Rostar also supplies engine air filters, diesel filters, gas filters, heavy duty filters, breathers, pleat packs, and even drain plugs & gaskets. Rostar was designated as a GSA Schedule Contract Holder in 2019, #47QMCA20D000S.• Accountable for all business development components including developing and implementing strategies for customer onboarding, sales revenue, the quoting process and bid documentation, and continuous improvement.• Supervises the daily operations of the customer service department, a team of two, while leading the team in strategy, alignment, and execution of tasks; includes hiring and training of new employees.• Represents Rostar Filters at numerous industry events such as AAPEX, SEMA, INDA Filtration, Automechanika Mexico City, Filter Manufacturers Council, AASA Vision Conference and AutoCare Leadership Days, while planning and executing booth creation and promotion.

Oxnard, Ca, Us

• Managed a portfolio of 20+ accounts • Presented reports on trends and issues pertaining to sales initiatives (account status, sales and profitability metrics, new and ongoing product developments, etc.) to Owner, President, and Vice President • Developed and monitored sales and profitability metrics, aligned with company objectives and KPIs.• Coordinated with Product Development team on new product launches and announcements.• Developed proposals to meet customer needs, ensuring technical specifications meet requirements, pricing is fair but competitive, and selecting the best-fit suppliers for producing sourcing.

Oxnard, Ca, Us

• Created and implemented sales and marketing tools including product catalog, tiered pricing list, and monthly product development release reports. • Responsible for new cabin filter OE and application research.• Explored and evaluated strategic growth opportunities and initiatives within the automotive aftermarket.• Developed and nurtured strong customer contacts and positive, proactive relationships.• Empathized customer problems and needs, collaborated with suppliers and vendors, and created concrete timelines and action items for solution.

Research Triangle Park, Nc, Us

Manager, Filter Manufacturers Council – • Included planning, execution, engagement, content creation, and administration for a group of 25-30 senior executives. • Saved council companies almost $1M in total, about $80,000 for each company, by spearheading and publishing the Prop 65 Defense Packet report in response to new product labeling regulations for automotive oil filters. Analyst & Coordinator, Industry Analysis –• Increased engagement and participation in Industry Analysis reports by preparing and presenting webinars for our members that included eye-catching executive summaries and “grab-and-go” graphics for the key findings that our members could use within their own organizations. • Crafted and distributed surveys to over 300 companies; analyzed findings and created reports to provide industry insight and data to supplier members. • Created research summaries on legislative and public policy concerns for the Overseas Automotive Council, a group of USA exporters.• Created and implemented the Monthly Dashboard.• Produced numerous reports such as the annual Status Report, the quarterly Supplier Barometer, and the quarterly China Aftermarket Forum Member Trends Report.

Corona, California, Us

• Awarded Campus Coordinator of the Year• Surpassed quota and marketing goals for the entire year, original one-year contract extended• Identified new market opportunities then advised and implemented new merchandising strategies• Expansive knowledge of products (34 different drinks under Monster brand in North America)

Chapel Hill, North Carolina, Us

• Received the "Intern Support Contributors Award" in both Q3 and Q4 2013• Assisted with all project components including: survey development, partner recruitment, client and partner correspondence, primary and secondary research, deliverable preparation and publishing• Recommended and implemented different techniques and methods to analyze quantitative data• Hired, managed and supervised other interns to assist with digital marketing and technical writing