Krysta Brown Email & Phone Number

Aliso Viejo, Ca, Us

Offering strategic expertise in digital marketing, ecommerce, and CRM, with a focus on assessing clients' current state and formulating growth-driven optimization strategies. Providing fractional digital leadership support to drive success.I provide consulting services in the following areas:- Paid Media (full funnel) strategy planning, channel mix & creative optimizations and support in execution.- CRM audits (multi-channel campaigns & triggers), customer journey mapping & strategy development, email templates & calendar development. Platform audits & migration support.- Ecommerce audits and strategy planning, focusing on customer journey and functionality, SEO, CRO, and content. - Analytics strategy & support to ensure informed, data-driven decisions. Includes onsite & agency/media analytics requirements, data visualization recommendations and mixed media modeling opportunities. - Team leadership and development- Budget strategy and management

Carlsbad, Ca, Us

Carlsbad, Ca, Us

Head of ecommerce, paid media and CRM. Building best-in-class consumer experiences online and driving acquisition, retention and ecommerce growth.

Irvine, California, Us

Irvine, California, Us

Irvine, California, Us

Irvine, California, Us

Irvine, California, Us

Foothill Ranch, Ca, Us

Managed all performance marketing channels for Oakley.com.

Foothill Ranch, Ca, Us

Manage strategy, execution and optimization for all performance marketing channels for Oakley.com and OakleyVault.com. Responsible for driving qualified traffic to eCommerce sites while maintaining strong ROAS across all channels.Oversee Oakley's performance marketing agency of record, ensuring goals were met for budget, revenue and ROAS.- Paid Search- Shopping Feeds- SEO - Affiliates- Display Retargeting- Paid Social

Manage strategy, execution and optimization for both specialty store and online advertising and marketing programs. Oversee all website operations, merchandising and promotions.

• Strategize, manage and execute all website operations and online marketing initiatives including e-mail, social media, affiliate, SEM, display, web analytics, and website content & merchandising. • Successfully launched two websites – eCommerce and brand sites• Managed implementation of new CRM/Email platform and developed communication strategy for re-engagement of existing contacts and for collection of new contacts – following all COPPA and CAN-SPAM compliancy.• Developed and implemented transactional email campaigns: welcome emails, order confirmation & shipping confirmation.• Launched new social media platforms including Pinterest, Foursquare, Yelp, LinkedIn & Google Places• Developed strategy and implemented PPC and display campaigns via Google AdWords/Display Network• Successfully launched affiliate program on ShareASale network. Program launch requirements included development of program terms, website support, creative assets, promotional plan & affiliate networking.• Manage creative production for all online initiatives• Developed, maintain and distribute interactive marketing calendar and weekly dashboard for websites and online marketing analytics.• Proactively research new digital marketing opportunities and optimization for current programs.• Successfully executed product launch programs online – utilizing website, e-mail and social media.

City Of Industry, Ca, Us

• Proactively develop strategy and manage implementation of all e-mail campaigns, affiliate program initiatives and remarketing display ads for multiple brands.• Lead marketing initiatives for Amazon partnership including, but not limited to, promotions and e-mail campaigns.• Assist in strategy and/or execution of Mobile, SEM, SEO, and Social Media campaigns.• Provide reporting and analysis for online marketing campaigns, leading to recommendations for maximization of performance and ROI• Strategize new online marketing opportunities and assist in implementation • Develop and manage relationships with vendors for e-mail, SEM, affiliate and remarketing programs.• Strong understanding of ESP platform for campaign set-up, list segmentation, scheduling and reporting.• Utilize Commission Junction platforms to monitor Affiliate performance & create ad hoc reports.• Develop and manage budgets and process vendor invoices• Lead and partner with creative teams for development of online marketing campaign creative, including e-mail, affiliate banners, ect.• Assist managers with external business partners to drive marketing campaigns from inception to completion and provide recommendation for efficiencies. • Partner with internal teams including IT, merchandising, finance, brand marketing, design and more.

Irvine, Ca, Us

• Managed Gateway and Acer branded e-mail marketing programs and Gateway’s paid search program from concept development through execution. This included working directly with agencies to develop each program based on current products and promotions and to ensure best practices were followed. Served as liaison between internal teams and external agencies.• Monitored e-mail and paid search program success to ensure goals and objectives were met.• Using Omniture, developed weekly reports on program performance for business owners. • Built consensus around the development of new e-mail templates for both Gateway and Acer brands.• Co-developed a new e-mail strategy including database segmentation and lifecycle messaging. • Oversaw CRM activities as they pertained to e-mail marketing program strategy and objectives.• Developed and tracked marketing budgets and processed vendor invoices.• Controlled agency and vendor contracts including, but not limited to, e-mail, media, CRM and search.• Collaborated with partners; Microsoft and Intel, to ensure marketing campaigns were compliant with their requirements to receive funding.

• Managed multiple projects, including direct mail, outdoor, business collateral, and radio, for various clients from concept development through implementation.• Served as the liaison between the client and our internal graphic and production teams.• Prepared creative briefs for each project and met with creative director to go over campaign details.• Completed pre-press print outs, press proofs & mailing sign-offs for direct mail pieces. • Ensured all projects stayed on schedule and dropped on time. This included constant communication with the client to make sure feedback, approvals and data files were received on time• Developed and executed a personal business development strategy. The strategy included cold and warm sales calls, preparing & sending sales packets/media kits and new client meetings.• Managed and motivated an Account Coordinator and Assistant with project support responsibilities.

Mba, Marketing

Ba, Advertising

Communication