Krysten Hoversen Email & Phone Number

Charlotte, North Carolina Area

Responsible for managing large research budget projects from internal ask, to research partner selection, research design, and reportingManage and mentor Senior Analyst positionProve the power of NASCAR and showing why it makes sense for brands to invest in the sport (especially as a NASCAR Official Partner)Serve in a strategic and consultative manner with various industry stakeholder to elevate knowledge of the NASCAR audience within Official Partner organizations

Charlotte, North Carolina Area

Responsible for building and maintaining relationships with current and prospective research partners - Manage contracts, write research briefs, develop questionnaires, set research timelines, etc.Prove the power of NASCAR and showing why it makes sense for brands to invest in the sport (especially as a NASCAR Official Partner)Serve in a strategic and consultative manner with various industry stakeholder to elevate knowledge of the NASCAR audience within Official Partner organizationsProduce over 300 easy-to-understand insights a year, both proactively and on-demand, to aid the NASCAR industry in growing the fan base and securing / maintaining sponsorsOrchestrated a winning application on behalf of NASCAR for the 2017 ANA Genius Award for Analytics Adoption

Charlotte, North Carolina

Responsible for managing internal relationships with key stakeholders to provide relevant data and insights instrumental in aiding their external partnerships.Work with Business Development to provide key insights to support efforts to bring in new series entitlement sponsors and Official PartnersCollaborate with Partnership Marketing to assist conversations with Official Partners for education and renewal purposesMember of a cross-functional research committee designed to facilitate the creation of a NASCAR fan Narrative. The NASCAR Fan Narrative takes a fresh perspective on speaking about the NASCAR fan for sales and educational purposes. Played a key role in data mining new and existing research to present interesting and easily digestible insights into who the NASCAR fan is, how they consume the sport, and why they are an important consumer segment to reach. Work in partnership with the consumer research arm of the department to perform sponsorship related custom research. Write research briefs, analyze data in excel and SPSS, create and deliver reports.Expert in analyzing data from syndicated research tools, such as Simmons National Consumer Research, Nielsen Scarborough, and YouGov.Skilled at analyzing data in Microsoft Excel, building reports in Microsoft PowerPoint, and information sheets in Microsoft Word.Experience with Microsoft PowerBI.

Charlotte, North Carolina Area

PROJECT MANAGEMENT: Manage multiple market research projects simultaneously to assist in internal and external sponsorship-related business areas.RESEARCH ANALYTICS AND PARTNERSHIPS: Utilize traditional and evolving market research practices and analytics to gauge and optimize sponsorship effectiveness, including qualitative and quantitative research approaches to address return on objectives, return on investment, and other key metrics of sponsorship performance. Establish relationships with third party sponsorship research firms and discover innovative ways to measure effectiveness of various sponsorship initiatives. (Third party research firms I am familiar with include Experian Marketing Services, Nielsen Scarborough, Nielsen SocialGuide, E-Poll Market Research, Vision Critical, Ipsos and Sports Q)SYNDICATED RESEARCH: Use syndicated research tools to provide consumer behavior insights relevant to category usage and brand preference, as well as provide insights into perceptions of major brands and star athletes.CUSTOM RESEARCH: Design custom research studies. Create screeners and discussion guides for qualitative studies, and develop surveys and analyze data for quantitative studies.COLLABORATION: Work with other members of the Market & Media Research team to provide comprehensive responses in fulfilling requests.

Syosset, Ny

Experience working with Nielsen products, including but not limited to, Local Custom Tool Box, Client Reference Verification, Ariana, and Galaxy.Works as a liaison between local television stations and Nielsen to ensure that Nielsen samples are representative, especially during key sweep periods, and to solve issues that arise that impact client station ratings. Expert use of Excel in most projects for clients. Including generating custom reports, graphs and trackers.Monitors Nielsen samples and collection, creates custom reports (analyzing Nielsen data), interprets Nielsen data to best help client stations understand their market.Examples:-Prepare custom survey/daily/minute by minute reports for clients using Nielsen data-Track install/intab counts for client markets as well as ratings, HUT/PUT levels, and shares for client stations and their competitors-Research network/program changes-Participate in weekly sample calls with Nielsen and client stations-Proof Nielsen data and any other reports or documents going out to clients for accuracy purposes-Provide findings to managers regarding atypical rating drops/increases

New York, New York

Programmed survey’s on various panel sites through Global Park’s EFS systemBuilt banner tables, open end reports and other client deliverablesIn charge of operations for a 4-week long pop-up community using Ramius Recollective

Mmr Corporate Project

Ran and analyzed reports in proprietary database to uncover new strategies for segment researchLearned valuable report writing and presentation skillsHands on-experience working with a client, scheduling meetings and catering to their needs

Marketing Department

Helped Dr. Peggy Emmelhainz manage her Marketing 3000 classes. Responsible for tracking and recording grades, preparing examination paperwork and miscellaneous office work.

Setauket, Ny

Responsible for overseeing 7-20 employees on the front end. In charge of preparing paperwork on sales, employee behavior, running breaks and controlling customer flow. Worked closely with consumers to solve their problems and make sure their shopping experience was positive.

Daytona Beach, Florida Area

Helped hire and manage an event day staff of over 700 employees. Supervised a gate staff of 18-25 during the Daytona 500. Handled office tasks such as filing, copying, making phone calls and researching new software.

Stony Brook, Ny

Worked full time during Summer and Winter breaks

Setauket, Ny

Master Of Science - Ms, Marketing Research, 4.0

Activities and Societies: Graduate Assistant

Bachelor, Sport Management, Business Economics, Summa Cum Laude

Activities and Societies: Phi Kappa Phi, Tae Kwon Do, Sport Managment Club, Admissions AmbassadorPresidents List (A- or higher in all.