Accounts: New England Coffee, Blue Harbor Fish Co., MaineGeneral Health● Strategic lead responsible for the success of key agency accounts; developing and executing annual plans based on client goals and objectives.● Articulate brand positioning and strategy based on qualitative and quantitative research, market landscape and client KPIs.● Work collaboratively with internal and external partners to develop strategic channel plans ensuring we aretargeting the right people, in the right place, at the right time.● Maintain a current and intensive knowledge of client’s business, industry trends and consumer buzz in order to lead marketing and advertising plans

Accounts: Sam's Club, Three Olives Vodka, 1800 Tequila ● Manage and mentor junior team members, providing growth opportunities while ensuring client expectations and day-to-day deadlines are met, and on budget.● Develop SOWs and supplements followed by monthly reconciliation of hours and budget.● Manage qualitative and quantitative research, ultimately supporting brand positioning and brand strategy.● Focus on Channel Planning to execute the most creative media platforms to uniquely bring brand ideas to life and ensure optimal investment of marketing budget.● Execute a broad range of print, digital and broadcast tactics that align with brand guidelines, strategy and goals.● Collaborate with media agency partners to develop recommendations that are on strategy and on budget.

Accounts: Con-way, Inc. SENIOR ACCOUNT EXECUTIVE, MARCH 2012 – JANUARY 2013 ● Led an account team responsible for executing the day-to-day deliverables for a range of clients.● Responsible for managing all marketing executions for multiple major agency accounts.● Execute brand positioning through in-depth interviews, market research and competitive assessment. ● Develop annual marketing plans, strategy and scope of work based on relevant industry and historical analysis.● Supervise comprehensive digital strategies, including SEO, website content and design, SEM and social media. ● Manage project schedules to ensure on-time and on-budget delivery of all campaign elements.ACCOUNT EXECUTIVE, JULY 2009 – FEBRUARY 2012 ● Integrate with all agency departments to maintain a consistent brand voice throughout all client activities. ● Through creative brief development and evaluation of creative work, ensure deliverables and goals are met while adhering to client’s brand standards and positioning.● Lead client meetings, including weekly status, new product initiatives and creative presentations. ● Manage client billing, vendor invoices and other expenses, providing client visibility before scope is exceeded. ASSISTANT ACCOUNT EXECUTIVE, MAY 2007 – JUNE 2009 ● Develop and manage project timelines, providing materials on-schedule, on-budget and to client expectations. ● Produce call reports, weekly status updates and meeting agendas.● Build and retain client relationships through accurate and timely communication.● Conduct industry and competitive research.● Evaluate media kits and provided recommendations on new initiatives.

● Responsible for benefit calculations and all steps of the filing process for approximately 200 retirees.● Revamped and maintained the verification audits for pensioners, including collection efforts for overpayments.● Interface with various levels of the organization to streamline and develop new procedures while adhering to the Fund’s Rules and Regulations, utilizing both creative processes and interpersonal skills.