Krystina Roman Email & Phone Number

Customer obsessed, data driven eCommerce professional with over 8 years experience in digital product, online merchandising & digital marketing. Years of experience working on a wide range of eCommerce websites and a deep passion for solving customer & technology problems while driving sales and building better eCommerce shopping experience. I have an entrepreneurial background and have experience at Canada's leading retailers to help shape the future of eCommerce. Most recently I product manage search engine strategy and site search experience to help Canadians find what they are looking. I am driven by the growth of Canada's eCommerce industry and retailers focusing on customer first approach and using data to solve problems. Key Skills:Product Management - managing product roadmaps, AGILE, engineering team deliverables, data driven decision making, project management, site search: search results, search bar, merchandising ruleseCommerce - site merchandising, digital content strategy, promo planning, category alignment, digital analytics, personalization, AB testing framework, SEO, site searchExperimentation - AB Testing products and featuresTools - Adobe Analytics, Google Analytics, Adobe Target, Optimizely, Adobe SnP, Hybris, Quantum Metrics, Jira, Confluence, App Dynamics, Reflektion, Bloomreach, Usertesting.com, CMS - Hybris, AEM, ShopifyeCommerce - site merchandising, digital analysis, personalization, seasonal category planning, email strategy to drive eCommerce conversion, promo planning + campaign managementDigital Marketing - SEO, Google Adwords, Facebook campaigns, Mailchimp, Sproutsocial Sales Team Management & Sales Ops- 5+ years of managing sales and retail teams with developing accounts and selling cross channel, extensive background in sales reporting and analysis

Listed skills include Strategy, Start Ups, Social Media Marketing, Management, and 65 others.