Krystina Thomas Email & Phone Number

Cleveland, OH, US

Drive brand and business growth through a diverse remit of strategy projects and thought leadership, including branding strategies, primary research, culture trends, workshops and marcom planning.

Led team responsible for developing and executing marketing strategies to drive household growth for the Retail banking segment.

Led strategic planning and marketing integration for new client acquisition efforts.

Led strategic planning for consumer lifecycle marketing efforts, including new client onboarding, card and lending portfolio management, and investments. Designed and implemented new strategic planning process including annual campaign planning, ongoing partner integration and strategy brief template.

Planned and executed integrated marketing programs focused on deepening client relationships through account growth of credit cards and lending, as well as engagement in rewards program. Led development of in-branch marketing and merchandising to reinforce brand and support sales force.

Developed marketing programs to promote credit card account growth, as well as engagement in the client rewards program.

Cleveland, Ohio

Led implementation of enterprise-wide marketing efforts in partnership with internal creative services team and external agencies.

Supported Nationwide Better Health and Affinity Solutions business units in creative role with additional responsibilities in campaign planning and client service.